| Literature DB >> 6701953 |
W P Schellstede, R L Ciszewski.
Abstract
Since 1975 there has been a family planning program operating in Bangladesh which advertises and commercially distributes contraceptive products in both rural and urban areas throughout the country. The program, known as the Social Marketing Project (SMP) and managed by Population Services International (PSI), now serves almost 1 million acceptors per month at an annual cost per couple of less than US$6.50, including the cost of donated contraceptives. This paper looks at the evolution of the project and its growth through the years, and addresses some primary concerns of planners of social marketing programs.Keywords: Acceptor Characteristics; Acceptors; Asia; Bangladesh; Communication; Contraception; Contraceptive Distribution--changes; Contraceptive Methods Chosen--changes; Contraceptive Usage; Cost Effectiveness; Developing Countries; Distributional Activities; Economic Factors; Evaluation; Evaluation Report; Family Planning; Family Planning Programs; Home Visits; Marketing; Organization And Administration; Paramedical Personnel; Program Activities; Programs; Sales--changes; Social Marketing; Southern Asia; Surveys
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Year: 1984 PMID： 6701953
Source DB: PubMed Journal: Stud Fam Plann ISSN： 0039-3665