| Literature DB >> 6672145 |
M D Rosko, L R Walker, W McKenna, M DeVita.
Abstract
This paper describes how conjoint analysis can be applied to health care marketing. Data from a sample of 73 university students were used to estimate part-worth values for different levels of attributes of ambulatory care arrangements. A high degree of comparative validity was found.Mesh:
Year: 1983 PMID: 6672145 DOI: 10.1007/bf00995184
Source DB: PubMed Journal: J Med Syst ISSN: 0148-5598 Impact factor: 4.460