The Equitable Life Assurance Society program.

There is increasing interest in biofeedback and self-regulatory approaches to health enhancement. The movement has not gone unnoticed by business and industry. At this point, there are adequate data to demonstrate the effectiveness of different forms of stress management intervention. Using the experience of the Equitable Life Assurance Society of the United States as an example, an individualized stress management training program utilizing biofeedback is described. The effects of this intervention on employee performance, health behavior, and cognitions are examined. A cost-benefit analysis of the program suggests that, for each dollar invested, there is a $5.52 return. A group program, employing audio-visual techniques for employees at risk, is also described. Suggestions are given for maximizing program effectiveness and success.