Establishing fees.

Everyone seems to agree that we should be concerned with the economic security of all small businesses, and in particular, the clients whom we serve. Businesses and consumers are equally concerned and occasionally scared. Both are cautious when spending hard-earned dollars. Animal care, which is not a routine budgetary expenditure, is often difficult for a family to fund. As a servicing veterinarian with a product to sell one must be cognizant of these economic dilemmas to understand your consumer. Your product must fit your consumers' needs and ability to pay, and you should not try to mold your clients to your needs. This current recession will close some veterinary practices. Those practices with high fixed overheads, overextended borrowing, too many leases, declining income, and poor management will suffer the most.