| Literature DB >> 6473037 |
Abstract
Perceptual properties of medications can elicit specific expectancies and may have implications for patients' compliance. To explore the relationship between capsules' color and perceived potency, 20 participants rank-ordered seven capsules of saturated hue. 10 men showed more agreement than 10 women in ranking strength; red and black capsules were ranked as 'strongest' and white as 'weakest.'Entities:
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Year: 1984 PMID： 6473037 DOI： 10.2466/pms.1984.58.3.897
Source DB: PubMed Journal: Percept Mot Skills ISSN： 0031-5125