Automatic and expectancy-based priming effects in a digit naming task.

In a voice reaction time task, subjects named target digits that were horizontally flanked by noise digits or by a neutral symbol (#). For the control subjects, the noise digits were uncorrelated with the target digit, whereas for three experimental groups, the value of the noise digit predicted the target digit by an arithmetic rule (target = noise, target = noise + 1, target = noise - 1) on 75% of the trials. Patterns of reaction time facilitation and inhibition relative to the control condition among the four subject groups illustrated differing time courses of involuntary and expectancy-based priming. For prediction rules requiring an arithmetic transformation (expect N = 1 and expect N - 1), responses to predicted targets were slowed by response competition at short stimulus-onset asynchrony (SOAs) but greatly facilitated by expectancy at longer SOAs.