The circulation analysis of serial use: numbers game or key to service?

The conventionally erected and reported circulation analysis of serial use in the individual and the feeder library is found to be statistically invalid and misleading, since it measures neither the intellectual use of the serial's contents nor the physical handlings of serial units, and is nonrepresentative of the in-depth library use of serials. It fails utterly to report or even to suggest the relation of intralibrary and interlibrary serial resources. The actual mechanics of the serial use analysis, and the active variables in the library situation which affect serial use, are demonstrated in a simulated analysis and are explained at length. A positive design is offered for the objective gathering and reporting of data on the local intellectual use and physical handling of serials and the relating of resources. Data gathering in the feeder library, and implications for the extension of the feeder library's resources, are discussed.