Literature DB >> 5936026

Brand awareness as a function of its meaningfulness, sequential position, and product utility.

R N Kanungo, S Dutta.   

Abstract

Mesh：

Year:  1966        PMID： 5936026     DOI： 10.1037/h0023340

Source DB:  PubMed          Journal:  J Appl Psychol        ISSN： 0021-9010


× No keyword cloud information.
  1 in total

1.  Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality.

Authors:  Jin Zhao; Rehan Sohail Butt; Majid Murad; Farhan Mirza; Mamdouh AbdulAziz Saleh Al-Faryan
Journal:  Front Psychol       Date:  2022-01-27
  1 in total

北京卡尤迪生物科技股份有限公司 © 2022-2023.