Literature DB >> 3793968

The use of telemarketing in the community-wide prevention of heart disease: the Pawtucket Heart Health Program.

R Schwertfeger, J P Elder, R Cooper, T M Lasater, R Carleton.   

Abstract

The marketing of preventive health behaviors is typically accomplished through various broadcast, print, and other mass media channels. By making randomly-dialed telephone calls to 4,000 residents of Pawtucket, RI, volunteers of the Pawtucket Heart Health Program succeeded in registering nearly 400 individuals for risk factor reduction groups or self-help behavior change kits. Additionally, community awareness of the program was an indirect benefit of this "telemarketing." Telemarketing is an interactive and inexpensive approach to marketing preventive health behaviors.

Entities:  

Mesh：

Year:  1986        PMID： 3793968     DOI： 10.1007/bf01338798

Source DB:  PubMed          Journal:  J Community Health        ISSN： 0094-5145


  5 in total

1.  Some promising dimensions for behavioral community technology.

Authors:  S B Fawcett; R M Mathews; R K Fletcher
Journal:  J Appl Behav Anal       Date:  1980

2.  Organizational and community approaches to community-wide prevention of heart disease: the first two years of the Pawtucket Heart Health Program.

Authors:  J P Elder; S A McGraw; D B Abrams; A Ferreira; T M Lasater; H Longpre; G S Peterson; R Schwertfeger; R A Carleton
Journal:  Prev Med       Date:  1986-03       Impact factor: 4.018

3.  The community-based strategy to prevent coronary heart disease: conclusions from the ten years of the North Karelia project.

Authors:  P Puska; A Nissinen; J Tuomilehto; J T Salonen; K Koskela; A McAlister; T E Kottke; N Maccoby; J W Farquhar
Journal:  Annu Rev Public Health       Date:  1985       Impact factor: 21.981

4.  Mediated smoking cessation programs in the Stanford Five-City Project.

Authors:  J F Sallis; J A Flora; S P Fortmann; C B Taylor; N Maccoby
Journal:  Addict Behav       Date:  1985       Impact factor: 3.913

5.  Community education for cardiovascular health.

Authors:  J W Farquhar; N Maccoby; P D Wood; J K Alexander; H Breitrose; B W Brown; W L Haskell; A L McAlister; A J Meyer; J D Nash; M P Stern
Journal:  Lancet       Date:  1977-06-04       Impact factor: 79.321
  5 in total
  3 in total

1.  Designing and evaluating alcohol problem community interventions: Quasi-lessons from the experience of medical trials.

Authors:  M Hennessy
Journal:  J Prim Prev       Date:  1991-03

2.  The long-term prevention of tobacco use among junior high school students: classroom and telephone interventions.

Authors:  J P Elder; M Wildey; C de Moor; J F Sallis; L Eckhardt; C Edwards; A Erickson; A Golbeck; M Hovell; D Johnston
Journal:  Am J Public Health       Date:  1993-09       Impact factor: 9.308

3.  Increasing the use of preventative health services to promote healthy eating, physical activity and weight management: the acceptability and potential effectiveness of a proactive telemarketing approach.

Authors:  Luke Wolfenden; John Wiggers; Christine Paul; Megan Freund; Christophe Lecathelinais; Paula Wye; Karen Gillham
Journal:  BMC Public Health       Date:  2012-11-07       Impact factor: 3.295
  3 in total

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