Self-schematic representation of the type A and B behavior patterns.

Past research has established clear behavioral differences between Type A and B individuals. The purpose of our research was to examine how these behavioral differences are represented in the self-definitions of Type As and Bs. We investigated the existence of Type A and B self-schemata by using two tasks designed to measure the influence of these hypothetical structures on speed of processing and memory interference. During an initial task, Type As and Bs made self-relevant decisions (like me, not like me) in response to trait adjectives previously scaled as Type A, Type B, or neutral in content. Reaction times for the decisions were measured, and results indicated that both Type As and Bs made faster decisions for schema-compatible responses than for schema-incompatible responses. On a second task, Type As and Bs were tested for recognition memory after they attempted to memorize half of the aforementioned trait list. Memory errors were examined and indicated that Type As and Bs made more errors that were compatible with their respective self-schemata. Taken together, these results indicate that a Type A and B distinction forms a reliable organizing framework for the self-definitions of Type As and Bs. The existence of stable cognitive structures that parallel the behavioral differences between Type As and Bs has important implications for both theory and application.