Proper poster presentation: a visual and verbal ABC.

The 58 posters exhibited at the 1985 Annual General Meeting of the British Society for Rheumatology have been analysed for 13 variables considered important in the construction of a good poster. In particular the attributes of information, simplicity and visual attractiveness were studied. The time spent by viewers was also measured for one selected poster each in immunology, biochemistry, therapeutics and clinical medicine. On the basis of this survey, nine recommendations for proper presentation were made.