Taking prevalence effects on the road: Rare hazards are often missed.

Previous work has shown that, in many visual search and detection tasks, observers frequently miss rare but important targets, like weapons in bags or abnormalities in radiological images. These prior studies of the low-prevalence effect (LPE) use static stimuli and typically permitted observers to search at will. In contrast, many real-world tasks, like looking for dangerous behavior on the road, only afford observers a brief glimpse of a complex, changing scene before they must make a decision. Can the LPE be a factor in in dynamic, time-limited moments of real driving? To test this, we developed a novel hazard-detection task that preserves much of the perceptual richness and complexity of hazard detection in the real world, while allowing for experimental control over event prevalence. Observers viewed brief video clips of road scenes recorded from dashboard cameras and reported whether they saw a hazardous event. In separate sessions, the prevalence of these events was either high (50% of videos) or low (4%). Under low prevalence, observers missed hazards at more than twice the rate observed in the high-prevalence condition. Follow-up experiments demonstrate that this elevation of miss rate at low prevalence persists when participants were allowed to correct their responses, increases as hazards become increasingly rare (down to 1% prevalence) and is resistant to simple cognitive intervention (participant prebriefing). Together, our results demonstrate that the LPE generalizes to complex perceptual decisions in dynamic natural scenes, such as driving, where observers must monitor and respond to rare hazards.