| Literature DB >> 3583719 |
Abstract
Hospitals must strive for patient loyalty as a top priority objective in their marketing strategies. Loyal patients are sources of repeat business, potential users of new services, and positive spokespersons in word-of-mouth advertising.Entities:
Mesh：
Year: 1987 PMID： 3583719 DOI： 10.1097/00004010-198701220-00004
Source DB: PubMed Journal: Health Care Manage Rev ISSN： 0361-6274