The possibility of an impetus heuristic.

Evidence consistent with a belief in impetus is drawn from studies of naïve physics, perception of causality, perception of force, and representational momentum, and the possibility of an impetus heuristic is discussed. An impetus heuristic suggests the motion path of an object that was previously constrained or influenced by an external source (e.g., object, force) appears to exhibit the same constraint or influence even after that constraint or influence is removed. Impetus is not a valid physical principle, but use of an impetus heuristic can in some circumstances provide approximately correct predictions regarding future object motion, and such predictions require less cognitive effort and resources than would predictions based upon objective physical principles. The relationship of an impetus heuristic to naïve impetus theory and to objective physical principles is discussed, and use of an impetus heuristic significantly challenges claims that causality or force can be visually perceived. Alternatives to an impetus heuristic are considered, and potential boundary conditions and falsification of the impetus notion are discussed. Overall, use of an impetus heuristic offers a parsimonious explanation for findings across a wide range of perceptual domains and could potentially be extended to more metaphorical types of motion.