| Literature DB >> 35462738 |
Nitin D Gulve1, Pallavi R Tripathi2, Sachinkumar D Dahivelkar3, Meenal N Gulve4, Reeya N Gulve5, Swapnil J Kolhe4.
Abstract
Objectives: The aim of this study was to investigate quality, reliability, and comprehensiveness of YouTube videos about oral self-examination to detect oral cancer and precancerous lesions and to assess whether the source, duration, quality, reliability, and/or comprehensiveness of videos influence their visibility and popularity. Materials andEntities:
Keywords: Cancer screening; Internet; YouTube; mouth cancer; oral cancer; patient education; self-examination
Year: 2022 PMID: 35462738 PMCID: PMC9022386 DOI: 10.4103/jispcd.JISPCD_277_21
Source DB: PubMed Journal: J Int Soc Prev Community Dent ISSN: 2231-0762
Comprehensiveness analysis
| Scoring items | Score |
|---|---|
| Important points related to oral self-examination | |
| 1 | |
| 1 | |
| 1 | |
| Has it properly demonstrated the viewer about following steps of oral self-examination? | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| Total | 12 |
Figure 1Flow chart of the search results and screening process
Characteristics of selected YouTube videos
| Variable | |
|---|---|
| Source, no. (%) | |
| Healthcare group | 21 (87.5%) |
| Non-healthcare group | 3 (12.5%) |
| Upload since (days) | |
| Mean (SD) | 1419.04 (1093.02) |
| Min−Max. | 135−3471 |
| Duration (min:s) | |
| Mean (SD) | 3.89 (3.42) |
| Min−Max. | 1.01−12.01 |
| Views | |
| Mean (SD) | 32,034.79 (68,968.82) |
| Min−Max. | 40−237,056 |
| Likes | |
| Mean (SD) | 144.96 (365.09) |
| Min−Max. | 1−1453 |
| Dislikes | |
| Mean (SD) | 12.21 (29.84) |
| Min−Max. | 0−127 |
Video analysis according to different variables
| Variable | |
|---|---|
| Viewing rate | |
| Mean (SD) | 4384.82 (12,707.16) |
| Min-Max. | 28.37−54,459.33 |
| Viewers’ index | |
| Mean (SD) | 1.09 (1.80) |
| Min-Max. | 0.09−8.33 |
| Quality | |
| Mean (SD) | 3.71 (1.30) |
| Min-Max. | 1−5 |
| Number of videos according to quality, | |
| Poor | 2 (8.3%) |
| Limited | 1 (4.2%) |
| Moderate | 9 (37.5%) |
| Good | 2 (8.3%) |
| Excellent | 10 (41.7%) |
| Reliability | |
| Mean (SD) | 3.71 (0.75) |
| Min−Max. | 2−5 |
| Comprehensiveness score | |
| Mean (SD) | 9 (1.89) |
| Min−Max. | 5−12 |
Figure 2Analysis of instructions of oral self-examination
Performance of top 10 videos according to quality, reliability, and comprehensiveness
| Title-channel | Source | Upload since days | Duration (min:s) | Quality | Reliability | Comprehensiveness score | Total |
|---|---|---|---|---|---|---|---|
| Importance of oral cancer screenings | PO | 1363 | 9.32 | 5 | 5 | 12 | 22 |
| How to screen for oral cancer at home | HP | 562 | 4.53 | 5 | 5 | 11 | 21 |
| Mouth cancer awareness: watch your mouth | PO | 1145 | 4.25 | 5 | 5 | 11 | 21 |
| CDHO seven-step oral cancer self-exam | MC | 2015 | 2.48 | 5 | 4 | 10 | 19 |
| Self-examination for mouth cancer | HF | 2277 | 3.47 | 5 | 4 | 10 | 19 |
| Oral cancer prevention—intra-oral self-exam | HP | 3160 | 2.34 | 5 | 4 | 10 | 19 |
| Oral cancer screening easy steps | MC | 135 | 8 | 5 | 4 | 10 | 19 |
| C.O.P.E. with cancer: oral health self-exam | HP | 1648 | 6 | 5 | 4 | 10 | 19 |
| Oral cancer self-exam | HP | 1670 | 1.25 | 4 | 4 | 10 | 18 |
| Be mouth aware—head and neck cancer self-exam | LP | 203 | 11.29 | 3 | 4 | 11 | 18 |
HP = healthcare professionals, MC = medical centers, PO = professional organizations, HF = healthcare foundations, LP = lay persons
Visibility and popularity of top 10 videos
| Title—channel | Source | Upload since (days) | Duration (min:s) | Views | Likes | Dislikes | Viewing rate | Viewers’ interaction |
|---|---|---|---|---|---|---|---|---|
| Importance of oral cancer screenings | PO | 1363 | 9.32 | 26,767 | 178 | 7 | 1963.83 | 0.64 |
| How to screen for oral cancer at home | HP | 562 | 4.53 | 187,449 | 1453 | 67 | 33,353.91 | 0.74 |
| Mouth cancer awareness: watch your mouth | PO | 1145 | 4.25 | 4808 | 33 | 4 | 419.91 | 0.6 |
| CDHO seven-step oral cancer self-exam | MC | 2015 | 2.48 | 7144 | 46 | 0 | 354.54 | 0.64 |
| Self-examination for mouth cancer | HF | 2277 | 3.47 | 11,984 | 28 | 1 | 526.31 | 0.23 |
| Oral cancer prevention—intra-oral self-exam | HP | 3160 | 2.34 | 56,681 | 76 | 17 | 1793.70 | 0.1 |
| Oral cancer screening easy steps | MC | 135 | 8 | 520 | 4 | 1 | 385.19 | 0.58 |
| C.O.P.E. with cancer: oral health self-exam | HP | 1648 | 6 | 14,191 | 68 | 5 | 861.1 | 0.44 |
| Oral cancer self-exam | HP | 1670 | 1.25 | 3531 | 12 | 0 | 211.44 | 0.34 |
| Be mouth aware—head and neck cancer self-exam | LP | 203 | 11.29 | 96 | 8 | 0 | 47.29 | 8.33 |
HP = healthcare professionals, MC = medical centers, PO = professional organizations, HF = healthcare foundations, LP = lay persons
Video classification according to the upload source
| Variables | Healthcare group | Non-healthcare group | |||
|---|---|---|---|---|---|
| Mean (SD) | Median P25−P75 | Mean (SD) | Median P25−P75 | ||
| Views | 36,466.76 (72,835.91) | 3531 | 1011 (1175.67) | 600 | 0.42 |
| Viewing rate | 4990.57 (13,513.28) | 266.81 | 144.52 (133.73) | 89.23 | 0.55 |
| Likes | 164.52 (387.38) | 16 | 8 (7) | 8 | 0.5 |
| Interaction index | 0.82 (0.99) | 0.47 | 3.03 (4.59) | 0.60 | 0.04* |
| Quality | 3.90 (1.22) | 4 | 2.33 (1.15) | 3 | 0.05 |
| Reliability | 3.76 (0.70) | 4 | 3.33 (1.15) | 4 | 0.36 |
| Comprehensiveness score | 9.14 (1.74) | 10 | 8 (3) | 8 | 0.34 |
*Significant difference at P < 0.05
Comparison of videos according to duration (min:s)
| Variables | Up to 3.89 | More than 3.89 | |||
|---|---|---|---|---|---|
| Mean | Median | Mean | Median | ||
| Views | 19,815.73 (50,617.19) | 2374 | 52,399.89 (91,898.35) | 4808 | 0.27 |
| Viewing rate | 3908.14 (13,991.37) | 170.11 | 5179.27 (10,978.08) | 419.91 | 0.82 |
| Likes | 91.80 (290.70) | 11 | 233.56 (470.32) | 33 | 0.37 |
| Interaction index | 0.55 (0.62) | 0.38 | 2 (2.68) | 0.64 | 0.05 |
| Quality | 3.33 (1.35) | 3 | 4.33 (1) | 5 | 0.07 |
| Reliability | 3.53 (0.64) | 4 | 4 (0.87) | 4 | 0.14 |
| Comprehensiveness score | 8.13 (1.81) | 8 | 10.44 (0.88) | 10 | <0.01* |
*Significant difference at P < 0.05
Influence of videos quality on their visibility and popularity
| Variables | GQS 1, 2, 3 | GQS 4, 5 | |||
|---|---|---|---|---|---|
| Mean | Median | Mean | Median | ||
| Views | 37,735.50 (83,905.72) | 2221.5 | 26,334.08 (53,242.37) | 5976 | 0.69 |
| Viewing rate | 5424.38 (15,670.21) | 123.32 | 3345.25 (9471.53) | 402.55 | 0.70 |
| Likes | 129.92 (331.63) | 9.5 | 160 (410.16) | 30.5 | 0.85 |
| Interaction index | 1.38 (2.36) | 0.47 | 0.81 (1.02) | 0.59 | 0.45 |
Influence of comprehensiveness of videos on their visibility and popularity
| Variables | Poor content 1−8 | Rich content 9−12 | |||
|---|---|---|---|---|---|
| Mean (SD) | Median (P25−P75) | Mean (SD) | Median (P25−P75) | ||
| Views | 25,764.25 (68,595.81) | 2221.5 (347.25−2763.25) | 35,170.06 (71,177.96) | 5976 (439.75−23,623) | 0.76 |
| Viewing rate | 6915.03 (19,210.99) | 123.32 (44.47−265.3) | 3119.71 (8380.91) | 369.87 (87.26−1560.55) | 0.50 |
| Likes | 148.25 (400.76) | 8.5 (1−14) | 143.31 (359.75) | 25.5 (8−74) | 0.98 |
| Interaction index | 0.66 (0.77) | 0.47 (0.22−0.59) | 1.31 (2.13) | 0.59 (0.22−1.21) | 0.42 |
Influence of reliability on their visibility and popularity
| Variables | DISCERN 1, 2, 3 | DISCERN 4, 5 | |||
|---|---|---|---|---|---|
| Mean | Median | Mean | Median | ||
| Views | 28,472 (78,267.80) | 2337 (356−5817.5) | 34,172.47 (65,582.28) | 4808 (520−26,767) | 0.85 |
| Viewing rate | 1146.62 (3091.42) | 108.75 (71.98−218.46) | 6327.73 (15,780.64) | 385.19 (137.89−1793.7) | 0.34 |
| Likes | 47 (107.82) | 11 (6−19.5) | 203.73 (449.96) | 28 (4−76) | 0.32 |
| Interaction index | 1.23 (1.4) | 0.47 (0.19−2.59) | 1.01 (0.25) | 0.55 (0.23−0.64) | 0.55 |