Social media use and eudaimonic well-being.

Emerging research in positive media psychology has begun to explore how engagement with social media can lead to heightened levels of eudaimonic well-being (focused on meaning rather than on hedonic gratifications). Specific types of content (e.g., heart-warming videos) and user interactions (e.g., commenting, sharing) serve to amplify these experiences, though some variables such as perceived inauthenticity may diminish these outcomes. Many outcomes that occur subsequent to initial exposure and affective response reflect prosocial behaviors and motivations, but unique characteristics associated with social media (e.g., slacktivism) can sometimes present challenges for using social networking sites (SNS) for purposes of social good.