Edward John Noon1, Leon Aljosha Schuck2, Smaranda Maria Guțu3, Burak Şahin4, Bojana Vujović5, Zeynep Aydın6. 1. Institute of Childhood and Education, Leeds Trinity University, Brownberrie Lane, Horsforth, LS18 5HD, UK. Electronic address: e.noon@leedstrinity.ac.uk. 2. Faculty of Psychology, University of Vienna, Liebiggasse 5, 1010, Vienna, Austria. 3. Department of Psychology and Cognitive Sciences, University of Bucharest, 90 Panduri Street, Sector 5, Bucharest, 050663, Romania. 4. Aviation Psychology Research Institute, Istanbul University, Kalenderhane Mah, Bozdoğan Kemeri Cad 7, Vezneciler, İstanbul, Turkey. 5. Faculty of Philosophy, Psychology, University of Belgrade, Čika Ljubina 18-20, Belgrade, 11000, Serbia. 6. Department of General Psychology, University of Padua, Via Venezia 8, 35131, Padova, Italy.
Abstract
INTRODUCTION: Social networking sites such as Instagram have provided young people with unprecedented opportunities for social comparison, and such behaviour can have implications for identity development. Although initial evidence suggests that there may be developmental differences in terms of how such behaviour informs identity development during adolescence and emerging adulthood, all previous research has been conducted in highly individualistic cultural contexts (i.e., the UK and the US). METHOD: To shed further light on these possible developmental differences and to determine whether results replicate amongst young people from more collectivist cultural contexts, cross-sectional survey data were collected from 1,085 (M age = 18.87, SD = 2.57; Female = 77.8%) adolescents and emerging adults in Romania and Serbia between December 2019 and March 2020. The relationships between social comparisons of ability and opinion on Instagram and three key identity processes (i.e., commitment, in-depth exploration, and reconsideration of commitment) were then examined. RESULT: Hierarchical multiple regression analyses identified significant age differences in terms of how social comparisons of ability and opinion on Instagram associated with identity commitment and in-depth exploration. Furthermore, possible cultural differences were identified in terms of how social comparisons of opinion on Instagram associated with the identity processes. CONCLUSION: Overall, results suggest that whilst social comparisons on Instagram can elicit self-focus and prompt further exploration, developmental and cultural factors may influence how such behaviour informs identity development during adolescence and emerging adulthood.
INTRODUCTION: Social networking sites such as Instagram have provided young people with unprecedented opportunities for social comparison, and such behaviour can have implications for identity development. Although initial evidence suggests that there may be developmental differences in terms of how such behaviour informs identity development during adolescence and emerging adulthood, all previous research has been conducted in highly individualistic cultural contexts (i.e., the UK and the US). METHOD: To shed further light on these possible developmental differences and to determine whether results replicate amongst young people from more collectivist cultural contexts, cross-sectional survey data were collected from 1,085 (M age = 18.87, SD = 2.57; Female = 77.8%) adolescents and emerging adults in Romania and Serbia between December 2019 and March 2020. The relationships between social comparisons of ability and opinion on Instagram and three key identity processes (i.e., commitment, in-depth exploration, and reconsideration of commitment) were then examined. RESULT: Hierarchical multiple regression analyses identified significant age differences in terms of how social comparisons of ability and opinion on Instagram associated with identity commitment and in-depth exploration. Furthermore, possible cultural differences were identified in terms of how social comparisons of opinion on Instagram associated with the identity processes. CONCLUSION: Overall, results suggest that whilst social comparisons on Instagram can elicit self-focus and prompt further exploration, developmental and cultural factors may influence how such behaviour informs identity development during adolescence and emerging adulthood.