Effort-motivated behavior resolves paradoxes in appetitive conditioning.

Motivated behavior has long been studied by psychologists, ethologists, and neuroscientists. To date, many scientists agree with the view that cue and reward attraction is the product of a dopamine-dependent unconscious process called incentive salience or "wanting". This process allows the influence of multiple factors such as hunger and odors on motivational attraction. In some cases, however, the resulting motivated behavior differs from what the incentive salience hypothesis would predict. I argue that seeking behavior under reward uncertainty illustrates this situation: Organisms do not just "want" (appetite-based attraction) cues that are inconsistent or associated with reward occasionally, they "hope" that those cues will consistently predict reward procurement in the ongoing trial. Said otherwise, they become motivated to invest time and energy to find consistent cue-reward associations despite no guarantee of success (effort-based attraction). A multi-test comparison of performance between individuals trained under uncertainty and certainty reveals behavioral paradoxes suggesting that the concept of incentive salience cannot fully account for responding to inconsistent cues. A mathematical model explains how appetite-based and effort-based attractions might combine their effects.