Conceptual knowledge modulates memory recognition of common items: The selective role of item-typicality.

This work examines the influence of stored conceptual knowledge (i.e., schema and item-typicality) on conscious memory processes. Specifically, we tested whether item-typicality selectively modulates recollection and familiarity-based memories as a function of the availability of a categorical schema during encoding. Experiment 1 manipulated both encoding type (categorical vs. perceptual) and item-typicality (typical vs. atypical) in a single Remember-Know paradigm. Experiment 2 replicated and extended the previous study with a complementary source-memory task. In both experiments, we observed that typical items led to more Guess responses, while atypical items led to more Remember responses. These findings support the idea that the activation of a congruent categorical schema selectively enhances familiarity-based memories, likely due to the bypassing of the activated mechanisms for novel information. In contrast, atypical items improved recollective-based memories only, suggesting that their lesser fit with the stored prototype might have triggered those novelty processing mechanisms. Moreover, atypical items enhanced memory in the categorical condition for both item recognition and recollection memories only, suggesting an episodic gain due to inconsistency/novelty. The source memory results gave further credence to the argument that "Remember" judgments were based on truly recollective experiences and presented the same interaction between encoding type and item-typicality observed in recollective-based memories. Overall, the results suggest that the supposedly opposite conceptual knowledge effects actually coexist and interact, albeit selectively, in the modulation of recollection and familiarity processes.