| Alaska |
Desire for materials. One of the key successes of Alaska’s project was the interest generated for the project-created communication materials. After the communications guide was published, several groups, including the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), Supplemental Nutrition Assistance Program (SNAP), and 2 tribal organizations, invited staff to present and train on the guide. Having a variety of state agencies ask that their staff have access to and be trained on the communication materials showed how successful the project had become.
Perception of practitioners. Another key success of Alaska’s project was the positive perception of project-created communication materials among practitioners. After presenting at the Alaska Native Tribal Health Consortium, project staff learned that some clinicians were already familiar with and using the materials in their practices. The program received a great deal of positive feedback, including the impact these resources were having in their communities. Clinicians indicated their desire to have the project implemented in Head Start programs and schools. The passion that the training and materials evoked from clinicians was inspiring. The development and publication of the guide started conversation among different agencies and clinicians on difficult issues.
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| Colorado |
Self-esteem. A patient came to the Colorado Coalition for the Homeless, an FQHC that provides various services to homeless people, including medical and dental care, to receive dental care to improve his chances at getting a job. He had not seen a medical doctor in years, and while there, he agreed to take the verbal risk assessment for diabetes. When his score came up high, the clinician did a point-of-care hemoglobin A1c (HbA1c) screening. The test showed that the patient probably had diabetes. Through the Diabetes Oral Health Integration project, the patient was referred to primary care for diagnosis, education, medications, and other needs for care. Because of the screening and subsequent care, this patient was able to improve the appearance of his teeth, felt ready to get a job, and was connected with medical clinicians to help control his diabetes.
Access to integrated care. A patient visited the Colorado Coalition for the Homeless dental clinic for a problem-focused visit. They had previously been told by clinicians to monitor their HbA1c levels because of a family history of diabetes; however, because of limited access to care, the patient had not been screened in many years. Before the Diabetes Oral Health Integration project, testing a patient’s HbA1c levels would not be included in dental care. Luckily for this patient, under the project protocols, the dental clinician referred the patient to a medical clinician on site for more testing that same day. The client was grateful to be able to receive both dental and medical care at the same visit. Another patient who came in for dental care received a point-of-care HbA1c screening and was surprised to learn that they had elevated glucose levels. The patient was referred to the medical clinic for a same-day appointment where they were diagnosed, given diabetes education, and prescribed appropriate medications. Without the Diabetes Oral Health Integration project, this patient would not have been screened, diagnosed, or treated for their diabetes, and their oral and overall health would have continued to suffer.
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| Georgia |
Impact on clinicians. One key success from Georgia’s Models of Collaboration project was its impact on dental clinicians. During clinician training, staff were able to use interactive presentation software to gain real-time insights from participants. They conducted pre- and post-training session surveys to understand how the presentation affected clinicians. After the training session, clinicians were more likely to report interest in seeing pregnant clients, accepting Medicaid for pregnant clients, and educating patients on tobacco cessation. This confidential expression of increased interest showed program staff that clinicians were excited about what the staff had to say. Having real-time survey data where all participants could see the results also served as a motivating factor to the other clinicians in the room who saw that their peers were interested in changing their practices toward serving pregnant women and providing smoking cessation counseling.
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| Maryland |
Life-saving care. A patient served by Maryland’s Models of Collaboration project credited the program with saving his life. That patient came to a dental clinic for a comprehensive oral exam and full mouth x-rays. He was not exhibiting any symptoms and did not report pain or feeling ill. Still, as part of the new intake protocol, the chairside assistant took the patient’s blood pressure and found it to be high (147/101). After taking the blood pressure a second time to confirm, the patient was referred to his primary care clinician and urged to seek care as soon as possible because he had no previous history of hypertension. The patient was so concerned upon learning this that he instead went directly to a nearby emergency department (ER). At the ER, he passed out and his heart stopped several times. Thanks to the screening provided by Maryland’s Models of Collaboration project, this patient was quickly diagnosed with heart failure and received the necessary care. The importance of hypertension screening from a dental clinician was underlined by Maryland’s statewide media campaign, “2 minutes with your dentist can save your life.”
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| Minnesota |
Establishment of referral network. A key success of Minnesota’s pilot programs was the establishment of a referral network among private practices. One dental clinic, in particular, was extremely dedicated to creating a reliable medical referral pathway for patients who were identified as needing medical attention. The lead dentist at this clinic identified the ideal urgent care walk-in clinic to receive patients on the basis of its proximity to the dental clinic. Establishing communication with the clinic proved challenging, but the lead dentist persisted. Ultimately, he succeeded in making contact, outlined the project, and demonstrated to senior leaders of the urgent care center the need for a formalized relationship between these 2 facilities. Soon a workflow between the 2 clinics was established. Reflecting back, staff from the dental clinic credit the “pressure” of receiving funding to establish a project for pushing them to be persistent enough to establish a relationship.
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| New York |
Formative research. As part of the Models of Collaboration pilot project, the New York State Oral Health Program worked with their partners in the Adolescent Health Program, who already had established partnerships with adolescent health and after school programs, to conduct formative research on attitudes toward sugar-sweetened beverages. This partnership gave the oral health program access to their target audience — young people — to conduct focus groups to improve their messages, and some of the results were surprising. For example, one strategy they thought would be effective in communicating with young people, using celebrities or athletes, was identified by focus group participants as not appealing. Without this vital feedback, the program may have developed products and disseminated them in ways that did not connect with their target audience. As a result, by avoiding traditional strategies such using celebrities, they hope their materials will also stay relevant longer. The relationship with the Adolescent Health Program allowed project staff to quickly reach their target audience and learn valuable insights that they believe resulted in a stronger, more sustainable media campaign.
Variety of dissemination methods. Although they had originally planned to do only a social media campaign, New York State was able to disseminate their message on a much larger scale. As they were working on the social media campaign, they collaborated with their contracted advertising agency to reallocate funds to add out-of-home advertising to the media campaign. This redistribution of funds allowed them to develop a variety of out-of-home advertisings, including posters, billboards, interior bus signs, exteriors of bus shelters, and cooler clings and “one sheets” in convenience stores. In some cases, the Drink Water messages were placed alongside the competing soft drink advertisements on coolers in convenience stores. A close partnership with schools and chronic disease prevention partner organizations facilitated the dissemination of their posters, allowing messages to be displayed to students in classrooms, cafeterias, clinic waiting rooms, gyms, and more. By closely collaborating with their advertising agency, redistributing their funds, and disseminating products through partners, New York State was able to greatly increase the number of people who saw their important messages.
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