Social norm interventions as a tool for pro-climate change.

Social norms interventions (SNIs) are a robust and widely used tool for addressing climate change. SNIs targeting second-order climate beliefs can be used to correct normative misperceptions, close the partisan gap, and increase support for climate policy. They can also be harnessed to reduce greenhouse gas emissions by targeting behaviors such as home energy conservation. A large body of current research supports the effectiveness of the SNI and provides guidance for how to optimize outreach and promote climate-relevant behaviors that are currently performed by only a minority of people.