| Literature DB >> 34054446 |
Christian Richard1, Marija Stevanović Karić1, Marissa McConnell1, Jared Poole1, Greg Rupp1, Abigail Fink1, Amir Meghdadi1, Chris Berka1.
Abstract
Social media platforms offer convenient, instantaneous social sharing on a mass scale with tremendous impact on public perceptions, opinions, and behavior. There is a need to understand why information spreads including the human motivations, cognitive processes, and neural dynamics of large-scale sharing. This study introduces a novel approach for investigating the effect social media messaging and in-person discussion has on the inter-brain dynamics within small groups of participants. The psychophysiological impact of information campaigns and narrative messaging within a closed social media environment was assessed using 24-channel wireless EEG. Data were acquired from three- or four-person groups while subjects debated contemporary social issues framed by four scenarios of varying controversy: (a) investing in ethical vs. unethical corporations, (b) selecting travel destination based on social awareness, (c) determining verdict in a murder trial and the punishment of life in prison or death penalty, and (d) decision to vaccinate. Pre-/post-scenario questionnaires assess the effects of the social media information. Inter-brain coherence between subject pairs on each social issue discussed by subjects was analyzed by concordance, agreement vs. disagreement, and by group unanimity, unanimous vs. not unanimous. Subject pairs that agreed on the social issues raised in the scenarios had significantly greater inter-brain coherence in gamma frequency range than disagreeing pairs over cortical regions known to be involved in social interactions. These effects were magnified when comparing groups where subject pairs were unanimous in their stance on the social issues for some but not all scenarios. While there was considerable overlap between scenarios in what EEG channels were significant, there was enough variability to indicate the possibility of scenario-specific effects on inter-brain coherence.Entities:
Keywords: EEG; agreement; coherence; hyperscanning; unanimity
Year: 2021 PMID: 34054446 PMCID: PMC8160431 DOI: 10.3389/fnhum.2021.611886
Source DB: PubMed Journal: Front Hum Neurosci ISSN: 1662-5161 Impact factor: 3.169
FIGURE 1Percent of participants holding each stance on scenario issues.
Sample sizes of subjects’ stances by scenario at pre-SMART, post-SMART, and post-discussion periods.
| Scenario 2–travel destination | 75 | 31 | 76 | 30 | 77 | 29 |
| Scenario 3–death penalty | 59 | 29 | 43 | 21 | 52 | 17 |
| Scenario 3–verdict | 90 | 16 | 67 | 39 | 81 | 25 |
| Scenario 4–vaccinations | 78 | 29 | 73 | 34 | 75 | 32 |
FIGURE 2Inter-brain coherence by social concordance in gamma frequency band during each scenario. IBC topological maps for agreeing and disagreeing pairs depicted in columns on left with difference between groups in rightmost column. Color bar on bottom left is for agree and disagree groups; bottom right side color bar applies to group difference topological maps with range [-0.0005 to +0.0005]. Red box contains maps for the two issues in scenario 3, concordant or discordant stances on death penalty, and the guilty or innocent verdict for alleged murder suspect. Sample sizes are for number of subject pairs; scenario 2, agree, N = 77, disagree, N = 29; scenario 3 death penalty, agree, N = 52, disagree, N = 17; scenario 3 verdict, agree, N = 81, disagree, N = 25; scenario 4 vaccination, agree, N = 75, disagree, N = 32. EEG channels significant at α denoted by black filled circle. Gamma frequency range, 25–40 Hz.
Significant IBC in socially concordant subject pairs.
| Scenario 2–travel destination | T5 | 2.3376 | 44.7361 | 0.0239 |
| P3 | 2.1038 | 44.0962 | 0.0411 | |
| P4 | 2.1038 | 66.8695 | 0.0407 | |
| POz | 2.3893 | 52.6218 | 0.0205 | |
| O1 | 2.7279 | 54.4895 | 0.0086 | |
| Scenario 3–death penalty | Pz | 2.0551 | 34.1881 | 0.0476 |
| POz | 2.3282 | 24.9933 | 0.0283 | |
| Scenario 4–vaccinations | Fz | 2.9013 | 81.6523 | 0.0048 |
FIGURE 3Inter-brain coherence in gamma frequency band during each scenario by group unanimity. Red box contains topological maps for the two issues in scenario 3, concordant or discordant stances on death penalty, and the guilty or innocent verdict for alleged murder suspect. Sample sizes are for number of subject pairs. Significant EEG channels at α = 0.05 denoted by black filled circle, those marked with white ring are significant after FDR correction for multiple comparisons.
Significant IBC in group unanimity.
| Scenario 2–travel destination | Fp1 | 2.1064 | 84.6982 | 0.0381 |
| Fz | 2.4129 | 77.1746 | 0.0182 | |
| F4 | 2.2276 | 84.9538 | 0.0286 | |
| P3 | 2.4461 | 84.9902 | 0.0165 | |
| POz | 2.7765 | 84.1826 | 0.0068 | |
| O1 | 2.6743 | 84.0551 | 0.009 | |
| O2 | 2.6338 | 84.0232 | 0.01 | |
| Scenario 3–verdict | F7 | -2.291 | 81.4025 | 0.0245 |
| Scenario 3–death penalty | C3 | -2.6275 | 24.6365 | 0.0146 |
| Scenario 4 | Fp2 | 1.9936 | 84.4153 | 0.0494 |
| F3 | 2.9839 | 71.3402 | 0.0039 | |
| Fz | 3.6058 | 70.128 | 0.0006 | |
| F4 | 2.3251 | 70.423 | 0.023 | |
| C3 | 2.2206 | 81.4672 | 0.0292 | |
| Cz | 2.1192 | 79.2102 | 0.0372 | |
| T6 | 2.2255 | 66.3784 | 0.0294 | |
| P4 | 2.5031 | 60.5305 | 0.015 | |
| POz | 2.929 | 67.2731 | 0.0046 | |
| O2 | 2.369 | 75.7466 | 0.0204 |
Sample sizes of unanimous and non-unanimous groups by scenario.
| Scenario 2 | 16 | 16 | 18 | 19 | 20 |
| Scenario 3 | 16 | 6 | 31 | 16 | 27 |
| Scenario 4 | 17 | 19 | 18 | 18 | 19 |