Top-down imagery overrides the influence of selection history effects.

The present study investigated whether color imagery could override the representations of the prevalent selection history effect termed Priming of Pop-out (PoP), which is constituted by faster responding when the target color is repeated rather than switched across trials of color singleton search. Participants imagined a color in the interval between trials of a color singleton search task that could be the same as or different to the previous target color, and they were to rate the vividness of these representations following each imagery event. It was revealed that when highly vivid imagery was reported, the PoP effect was attenuated relative to less vivid forms of it (and absent in two out of three experiments), and that color imagery eliminated the build-up of priming following consecutive target color repeats. Overall, the present findings suggest the representations of the selection history system can be overridden by top-down imagery.