Psychosocial Correlates of Excessive Social Media Use in a Hispanic College Sample.

Excessive social media has emerged as a potential behavioral addiction with multiple consequences, especially in young adulthood (18-24 years). This study aimed to assess the relationship between excessive social media use, sociodemographics, and psychosocial constructs in a Hispanic college student sample. College students (n = 621; n = 456 females; n = 160 males) from a university located on the U.S./Mexico border completed a survey assessing sociodemographics, social media addiction, social media use, and psychosocial constructs (e.g., Internet motives, sensation seeking, and need for drama [NFD]). Descriptive analyses were conducted, as were two linear regressions assessing weekly social media use and social media addiction. Participants reported using social media an average of 20 hours a week (SD = 19.47). In addition, 57.9 percent of participants reported using social media once a day or more, whereas 15.1 percent met the social media addiction threshold. Weekly social media use was positively associated with NFD, socialization, and coping as motives while being negatively associated with age. Social media addiction was positively associated with NFD and coping while being negatively associated with age. Findings suggest that Hispanic college students evidence high social media use rates and may be using social media as an unhealthy strategy to deal with negative mood and daily problems. Furthermore, college students may be using social media as an avenue to engage in attention-seeking behaviors and manipulation of others. Prospective studies are warranted to assess these relationships temporally, as are intervention efforts aimed at reducing excessive social media use.