Emily Scheinfeld1, Brittani Crook1, Cheryl L Perry1. 1. Emily Scheinfeld, Assistant Professor, Department of Communication, The University of Texas at Tyler. Brittani Crook, Affiliated Fellow with the Center for Health Communication, The University of Texas at Austin. Cheryl L. Perry, The Rockwell Distinguished Chair in Society and Health, Department of Health Promotion and Behavioral Sciences, The University of Texas Health Science Center at Houston.
Abstract
OBJECTIVE: The use of e-cigarettes among college undergraduates is a prevalent problem across the United States. Guided by the Theory of Planned Behavior (TPB), we examined the relationship between memorable messages and early adulthood e-cigarette use. METHODS: We recruited 159 students to complete a survey at Time 1 and 126 of those students completed the second survey. RESULTS: Structural equation modeling demonstrated that attitudes and norms are significantly associated with intentions to use e-cigarettes, whereas efficacy is negatively associated with intentions to use. Intentions were positively associated with actual use of e-cigarettes at Time 2. CONCLUSIONS: Our findings contribute to understanding young adults' experiences with alternative tobacco products, and demonstrate a need to create health education and promotion campaigns based on TPB constructs.
OBJECTIVE: The use of e-cigarettes among college undergraduates is a prevalent problem across the United States. Guided by the Theory of Planned Behavior (TPB), we examined the relationship between memorable messages and early adulthood e-cigarette use. METHODS: We recruited 159 students to complete a survey at Time 1 and 126 of those students completed the second survey. RESULTS: Structural equation modeling demonstrated that attitudes and norms are significantly associated with intentions to use e-cigarettes, whereas efficacy is negatively associated with intentions to use. Intentions were positively associated with actual use of e-cigarettes at Time 2. CONCLUSIONS: Our findings contribute to understanding young adults' experiences with alternative tobacco products, and demonstrate a need to create health education and promotion campaigns based on TPB constructs.
Entities:
Keywords:
Theory of Planned Behavior; college student health; e-cigarettes; smoking and health; tobacco use; young adults
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