L C Abroms1, C L Heminger1, A L Boal2, J M Van Alstyne3, N Krishnan1. 1. The George Washington University, Milken Institute School of Public Health, Department of Prevention & Community Health, 950 New Hampshire Avenue NW, 3 Floor, Washington, DC 20052. 2. WestEd, 4665 Lampson Avenue, Los Alamitos, CA 90720. 3. Consultant, 5600 Fishers Lane Rockville, MD 20852.
Abstract
INTRODUCTION: Studies have shown that Text2Quit and other mobile cessation programs increase quit rates in adult smokers, but the mechanism of effects and user experiences are not well understood. AIMS: This study reports on participants' experiences with the program and explores aspects of the program that they liked and disliked. METHODS: Self-reported experiences of the program were collected through a follow-up survey conducted one month after enrollment (n=185). Participant responses to open-ended items were dual coded by independent coders. RESULTS: Overall participants agreed that they liked the program (4.2/5), that the program was helpful (4.1/5) and that they would recommend the program to a friend (4.3/5). Top reasons for liking the program included that it served as a constant reminder of quitting (17.8%), the content (16.7%), the encouragement provided (13.3%), and the on-demand tools (12.2%). Top reasons for disliking the program were message frequency (20.5%), content (7.0%), and the lack of personal interaction (7.0%). CONCLUSIONS: The constancy of messaging was both liked as a reminder and disliked as an annoyance. Future programs might be improved by pre-testing and customizing the content based on user preferences, and by adding in human interactions, while keeping a supportive tone and offering on-demand tools.
INTRODUCTION: Studies have shown that Text2Quit and other mobile cessation programs increase quit rates in adult smokers, but the mechanism of effects and user experiences are not well understood. AIMS: This study reports on participants' experiences with the program and explores aspects of the program that they liked and disliked. METHODS: Self-reported experiences of the program were collected through a follow-up survey conducted one month after enrollment (n=185). Participant responses to open-ended items were dual coded by independent coders. RESULTS: Overall participants agreed that they liked the program (4.2/5), that the program was helpful (4.1/5) and that they would recommend the program to a friend (4.3/5). Top reasons for liking the program included that it served as a constant reminder of quitting (17.8%), the content (16.7%), the encouragement provided (13.3%), and the on-demand tools (12.2%). Top reasons for disliking the program were message frequency (20.5%), content (7.0%), and the lack of personal interaction (7.0%). CONCLUSIONS: The constancy of messaging was both liked as a reminder and disliked as an annoyance. Future programs might be improved by pre-testing and customizing the content based on user preferences, and by adding in human interactions, while keeping a supportive tone and offering on-demand tools.
Authors: William T Riley; Daniel E Rivera; Audie A Atienza; Wendy Nilsen; Susannah M Allison; Robin Mermelstein Journal: Transl Behav Med Date: 2011-03 Impact factor: 3.046
Authors: Lorien C Abroms; Ashley L Boal; Samuel J Simmens; Judith A Mendel; Richard A Windsor Journal: Am J Prev Med Date: 2014-06-06 Impact factor: 5.043
Authors: Caroline Free; Rosemary Knight; Steven Robertson; Robyn Whittaker; Phil Edwards; Weiwei Zhou; Anthony Rodgers; John Cairns; Michael G Kenward; Ian Roberts Journal: Lancet Date: 2011-07-02 Impact factor: 79.321