Literature DB >> 33558577

MEG signatures of long-term effects of agreement and disagreement with the majority.

A Gorin1, V Klucharev2, A Ossadtchi3, I Zubarev4, V Moiseeva2, A Shestakova2.   

Abstract

People often change their beliefs by succumbing to an opinion of others. Such changes are often referred to as effects of social influence. While some previous studies have focused on the reinforcement learning mechanisms of social influence or on its internalization, others have reported evidence of changes in sensory processing evoked by social influence of peer groups. In this study, we used magnetoencephalographic (MEG) source imaging to further investigate the long-term effects of agreement and disagreement with the peer group. The study was composed of two sessions. During the first session, participants rated the trustworthiness of faces and subsequently learned group rating of each face. In the first session, a neural marker of an immediate mismatch between individual and group opinions was found in the posterior cingulate cortex, an area involved in conflict-monitoring and reinforcement learning. To identify the neural correlates of the long-lasting effect of the group opinion, we analysed MEG activity while participants rated faces during the second session. We found MEG traces of past disagreement or agreement with the peers at the parietal cortices 230 ms after the face onset. The neural activity of the superior parietal lobule, intraparietal sulcus, and precuneus was significantly stronger when the participant's rating had previously differed from the ratings of the peers. The early MEG correlates of disagreement with the majority were followed by activity in the orbitofrontal cortex 320 ms after the face onset. Altogether, the results reveal the temporal dynamics of the neural mechanism of long-term effects of disagreement with the peer group: early signatures of modified face processing were followed by later markers of long-term social influence on the valuation process at the ventromedial prefrontal cortex.

Entities:  

Year:  2021        PMID: 33558577      PMCID: PMC7870674          DOI: 10.1038/s41598-021-82670-x

Source DB:  PubMed          Journal:  Sci Rep        ISSN: 2045-2322            Impact factor:   4.379


  53 in total

Review 1.  Social influence: compliance and conformity.

Authors:  Robert B Cialdini; Noah J Goldstein
Journal:  Annu Rev Psychol       Date:  2004       Impact factor: 24.137

2.  Neurobiological correlates of social conformity and independence during mental rotation.

Authors:  Gregory S Berns; Jonathan Chappelow; Caroline F Zink; Giuseppe Pagnoni; Megan E Martin-Skurski; Jim Richards
Journal:  Biol Psychiatry       Date:  2005-08-01       Impact factor: 13.382

Review 3.  Imaging valuation models in human choice.

Authors:  P Read Montague; Brooks King-Casas; Jonathan D Cohen
Journal:  Annu Rev Neurosci       Date:  2006       Impact factor: 12.449

4.  Reinforcement learning signal predicts social conformity.

Authors:  Vasily Klucharev; Kaisa Hytönen; Mark Rijpkema; Ale Smidts; Guillén Fernández
Journal:  Neuron       Date:  2009-01-15       Impact factor: 17.173

5.  Brain mechanisms of persuasion: how 'expert power' modulates memory and attitudes.

Authors:  Vasily Klucharev; Ale Smidts; Guillén Fernández
Journal:  Soc Cogn Affect Neurosci       Date:  2008-08-07       Impact factor: 3.436

6.  Social proof in the human brain: Electrophysiological signatures of agreement and disagreement with the majority.

Authors:  Robert Schnuerch; Henning Gibbons
Journal:  Psychophysiology       Date:  2015-06-19       Impact factor: 4.016

Review 7.  The neural basis of social influence and attitude change.

Authors:  Keise Izuma
Journal:  Curr Opin Neurobiol       Date:  2013-04-19       Impact factor: 6.627

8.  Neural mechanisms of the influence of popularity on adolescent ratings of music.

Authors:  Gregory S Berns; C Monica Capra; Sara Moore; Charles Noussair
Journal:  Neuroimage       Date:  2009-10-29       Impact factor: 6.556

Review 9.  Behavioral theories and the neurophysiology of reward.

Authors:  Wolfram Schultz
Journal:  Annu Rev Psychol       Date:  2006       Impact factor: 24.137

10.  Electrophysiological precursors of social conformity.

Authors:  Anna Shestakova; Jörg Rieskamp; Sergey Tugin; Alexey Ossadtchi; Janina Krutitskaya; Vasily Klucharev
Journal:  Soc Cogn Affect Neurosci       Date:  2012-06-07       Impact factor: 3.436

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