Gender differences in worksite health promotion activities.

A model of intentional health-related behaviors was tested to predict men's and women's participation in six worksite health promotion programs. The model was best at predicting participation in programs that treat unhealthy conditions or behaviors. It was least successful at predicting participation in programs than can appeal to both those with 'health risks' and to health 'maximizers'. Women had higher rates of participation than men in three of the four 'treatment' programs, and they participated in more programs. In every program type, the factors that influence women's participation were different from those affecting men; and women with children showed different patterns of influence from women without children. The patterns of influence are consistent with two sources for women's greater concern with treating poor health: their nurturant role responsibilities, and a particular emphasis by the medical profession on women and women's concerns.