Charlene Elliott1, Emily Truman2. 1. Department of Communication, Media and Film, University of Calgary, 2500 University Drive NW, Calgary, AB, T2N 1N4, Canada. charlene.elliott@ucalgary.ca. 2. Department of Communication, Media and Film, University of Calgary, 2500 University Drive NW, Calgary, AB, T2N 1N4, Canada.
Abstract
PURPOSE OF REVIEW: Given the need to limit unhealthy food marketing to children, more information is required around strategies for its monitoring. Child-directed food packaging, in particular, requires special consideration: packaging drives decision-making at the point-of-sale and is a powerful means of capturing children's attention. This review examines and summarizes literature that monitors the "power" (persuasive techniques) of packaging, in order to assess what these broader strategies contribute to monitoring child-targeted packaged foods. RECENT FINDINGS: Eleven relevant studies on monitoring (spanning food, tobacco, and cannabis packaging) were examined. Strategies regarding the precise measurement indicators, accurate data collection and management, and time trends analysis were identified; from this, a set of criteria for monitoring the power of packaging in retail settings was proposed. Examining literature on the monitoring of the "power" of packaging reveals the paucity of research in this area. This review details how packaging features can be effectively tracked in different contexts and over time.
PURPOSE OF REVIEW: Given the need to limit unhealthy food marketing to children, more information is required around strategies for its monitoring. Child-directed food packaging, in particular, requires special consideration: packaging drives decision-making at the point-of-sale and is a powerful means of capturing children's attention. This review examines and summarizes literature that monitors the "power" (persuasive techniques) of packaging, in order to assess what these broader strategies contribute to monitoring child-targeted packaged foods. RECENT FINDINGS: Eleven relevant studies on monitoring (spanning food, tobacco, and cannabis packaging) were examined. Strategies regarding the precise measurement indicators, accurate data collection and management, and time trends analysis were identified; from this, a set of criteria for monitoring the power of packaging in retail settings was proposed. Examining literature on the monitoring of the "power" of packaging reveals the paucity of research in this area. This review details how packaging features can be effectively tracked in different contexts and over time.
Authors: B Kelly; L King; L Baur; M Rayner; T Lobstein; C Monteiro; J Macmullan; S Mohan; S Barquera; S Friel; C Hawkes; S Kumanyika; M L'Abbé; A Lee; J Ma; B Neal; G Sacks; D Sanders; W Snowdon; B Swinburn; S Vandevijvere; C Walker Journal: Obes Rev Date: 2013-10 Impact factor: 9.213
Authors: Claire Elizabeth Pulker; Georgina S A Trapp; Frances Foulkes-Taylor; Jane Anne Scott; Christina Mary Pollard Journal: Nutr J Date: 2018-10-25 Impact factor: 3.271