Willingness to Pay for Community-Based Health Insurance Scheme and Associated Factors Among Rural Communities in Gemmachis District, Eastern Ethiopia.

BACKGROUND: In sub-Saharan Africa, out-of-pocket expenditures constitute approximately 40% of total healthcare expenditures, imposing huge financial burdens on the poor. To tackle the effects of out-of-pocket payment for healthcare services, Ethiopia has been focusing on implementation and expansion of a community-based health insurance (CBHI) program since 2011. This study assessed willingness to pay for CBHI scheme and associated factors among rural communities in Gemmachis district, eastern Ethiopia.
METHODS: Community-based cross-sectional study was conducted among 446 randomly selected participants in Gemmachis district from April 1 to April 30, 2019. Data were collected from participants using pretested structured questionnaires through face-to-face interview. Data were entered into EpiData version 3.1 and analyzed using SPSS version 24. Bivariable and multivariable logistic regression analyses were conducted to identify factors associated with willingness to pay for CBHI.
RESULTS: A total of 440 (98.7%) participants were involved in the study. Three in every four (74.8%) participants were willing to pay for CBHI (95% CI: 70.7%, 78.9%). Primary education (AOR=5.1, 95% CI: 2.4, 11.1), being merchant (AOR=0.23, 95% CI: 0.10, 0.51), housewife (AOR=3.8, 95% CI: 1.3, 11.0), poor (AOR=2.5, 95% CI: 1.3, 4.7), illness in the last one year (AOR=3.1, 95% CI, 1.9, 5.2), good knowledge about CBHI (AOR=2.3, 95% CI: 1.5, 3.6) and access to public health facility (AOR=2.0,95% CI: 1.1, 3.7) were all significantly associated with willingness to pay for CBHI.
CONCLUSION: A significant proportion of participants were willing to pay for CBHI scheme. Education, occupation, wealth status, illness in the last one year, knowledge about CBHI and access to healthcare facility were factors significantly associated with willingness to pay for CBHI. If the scheme is to serve as a means to provide access to health service, the premium for membership should be tailored and customized by individual socioeconomic factors.

Introduction

Financial constraints for healthcare services are remained challenging for most of low and middle income countries (LMICs) to provide healthcare coverage to their citizens effectively.1 About 150 million people worldwide suffer a financial shock each year, and two thirds of them get impoverished due to direct payment for healthcare services.2 The world’s 1.3 billion people with very low incomes still lack access to effective and affordable healthcare services.3

Low and middle income countries suffer the catastrophic financial burden due to out of pocket payments, which accounts 30% to 85% of the total healthcare spending.4,5 In sub-Saharan Africa (SSA), out-of-pocket expenditures constitute approximately 40% of total health expenditures, imposing huge financial burdens and limiting access to healthcare services in some of the poorest countries around the world.6 Ethiopia is one of the countries with the highest proportion (34%) of healthcare expenditures generated from households as a means of out-of-pocket payments.7

Most of the households from LMICs use various resources such as savings, borrowing, using loans or mortgages, and selling assets or livestock to cover their healthcare expenditures.8,9 Evidence from Ethiopia revealed that common financial coping mechanisms for rural families were reducing food consumption (19%), asset sales including food stock (30%) and borrowing (19%) while about 21% of rural families do not have any coping mechanism at all.10

Health insurance is among the solutions promoted in LMICs since the 1990s to improve access to healthcare services because it avoids direct payments of fees by patients and spread the financial risk among all the insured members.11–13 To mitigate the catastrophic health expenditures imposed by out-of-pocket expenditures, Ethiopia has taken the initiative of healthcare financing reform. In 2011, Ethiopia introduced the CBHI scheme in 13 pilot districts in the four major regions: Amhara, Oromia, Tigray and Southern Nations, Nationalities and Peoples (SNNPs).14 In 2015, Ethiopia also decided to expand the implementation of CBHI scheme to 80% of the districts and enroll at least 80% of households by 2020.14

However, the enrollment rate to CBHI scheme in Ethiopia is still low and varies from region to region. In 2018, the enrollment at national level was around 48%, which ranges from 36% in Oromia Region to 61% in SNNPs Region.14 Similarly, the premium of the scheme also varies across and within the regions in the country, which ranges from 34.4 Ethiopian birrs (ETB) in SNNPs Region to 132 ETB in Tigray Region.15

The synthesis of studies conducted in different parts of the countries shows that the uptake of community-based health insurance is influenced by individual health seeking behavior,16 socio-economic status of the household, place of residences.17 Additionally, a systemic review in LMICs shows that stringent rule of some of the scheme,11 lack of adequate legal and policy framework in support of CBHI and inappropriate benefit of package are the main barriers in utilization of CBHI scheme.18 Furthermore, socio-cultural practice,19 and distance to health facility are another factor that influence uptake of community-based health insurance.20

Moreover, the government of Ethiopia aimed to achieve universal health coverage for its citizens by the end of 2035.7 To meet this, enrollment into community health insurance scheme in all rural parts of the country is considered as one strategy. To this end, it would be vital to have adequate evidence on the demand for the CBHI scheme and determinant factors among rural communities for healthcare planners and program implementers. Therefore, the willingness to pay study helps to have an insight on the possible enrollment of the community to the CBHI and the sustainability of the program.21

Despite the existence of studies on willingness to pay for CBHI in Ethiopian context, previous studies focus on piloted districts and also show huge variations in the willingness to pay and coverage achieved.22–27 The variations across and within the regions and districts in willingness to pay and coverage imply that CBHI schemes are more likely to succeed under certain socioeconomic contexts and conditions. Therefore, this study assessed the level of willingness to pay for CBHI scheme and associated factors among rural households in Gemmachis district, eastern Ethiopia.

Methods

Study Design, Setting and Period

A community-based cross-sectional study was conducted in Gemmachis district in eastern Ethiopia from April 1 to April 30, 2019. Gemmachis district is located in West Hararghe Zone of Oromia Regional State at 314 kilometers East of Addis Ababa, capital of Ethiopia. Based on the 2007 national population census projection, The district has 240,442 total population (117,336 male and 123,106 female) with 50,092 estimated households in 37 rural kebeles in 2019.28 In 2019, there were six functional primary healthcare units and 35 health posts in the district. Farming, selling of khat, and breeding of animals are common agricultural economic activity.

Population and Eligibility Criteria

All rural households in Gemmachis district and rural households in randomly selected kebeles of Gemmachis district were the source population and study population, respectively. Permanent residents of the district were included in the study. Rural household heads who were critically sick or mentally ill who were unable to respond, and those who were employed in formal sectors were excluded from the study.

Sample Size and Sampling Procedures

The sample size was calculated with Epi Info version 7.1 using a single population proportion formula to assess willingness to pay for the CBHI scheme and a double population proportion formula to identify factors associated with willingness to pay for CBHI scheme. Accordingly, the minimum sample size for the level of willingness to pay for CBHI scheme was computed with the following assumptions: confidence level of 95%, margin of error of 5%, 78.0% proportion of willingness to pay the CBHI scheme,26 and 5% non-response proportion. Accordingly, a minimum of 433 participants were required to conduct the study. Similarly, the minimum required sample size for factors associated with willingness to pay for CBHI was computed with the following assumptions: 80% power of the study, 95% confidence level, 57.1% proportion of willingness to pay for CBHI among unexposed, 70.3% proportion of willingness to pay for CBHI among exposed,29 and equal 1:1 ratio of unexposed to exposed with 5% non-response rate. Hence, a minimum of 446 participants were required to conduct the study. Then, we compared those sample sizes and considered the larger sample for the study. Accordingly, a minimum of 446 participants were required to conduct the study.

Two-stage sampling technique was used to select the participants. Gemmachis district was selected from the West Hararghe zone as the district had planned to implement the CBHI. Twelve out of 37 rural kebeles in the district were randomly selected and the minimum required sample size from each kebele was proportionally allocated based on the numbers of permanently residing households in each kebele. We prepared a sampling frame for each kebele using latest community health information system households of 2018 and actual participants in each selected kebele were selected using a systematic sampling technique.

Data Collection Tools and Measurements

Pretested structured questionnaires were used to collect data from participants through face-to-face interview. The tool contains four parts: socio-demographic and economic characteristics, healthcare related factors, knowledge about CBHI and willingness to pay for CBHI with its scenario ().

Willingness to Pay for CBHI

Before asking about willingness to pay for CBHI, each participant was presented with a detailed standard CBHI Scenario () after consenting. Then, the participant’s level of willingness to pay for CBHI scheme was measured by asking whether the participant was willing to pay some amount of premium (non-zero Ethiopian birr) for the CBHI scheme during data collection period,29 and the real amount of premium that they were willing to pay for CBHI scheme was assessed using Double Bounded Dichotomous Choice Variant scenario on the contingent valuation method.29

Iddir Participation

Iddir is an indigenous social association existing to help victims deal with the financial burden of catastrophic events such as burial and sickness expenses.30 Iddir participation has implications for willingness to pay for CBHI scheme, as it is an experience of having a kind of insurance since it has risk-sharing and resource pooling elements of formal health insurance, the participant was considered as participated in iddirs when s/he became a formal member of the association and not if otherwise.30

Knowledge About CBHI

It was assessed by 10 yes/no items measuring knowledge about the benefit packages and basic principles of the CBHI scheme. Mean score was computed (4.88±1.78) and knowledge about CBHI was considered as good when the participant scored above mean and poor otherwise.29

Wealth Index

It was measured by standard tool containing 38 yes/no items arranged under three domains. We observed high internal consistency among items (Cronbach’s α=0.81) and we used principal component analysis using varimax rotation to determine composite wealth indexes and wealth status of the participants.

Data Quality Control

Five trained nurses collected the data, and two Bachelor of Science degree public health experts supervised the overall data collection. To maintain the data quality, the questionnaires were adapted from validated tools and published literature and Ethiopian Demographic and Health Survey.31 The questionnaire was pretested on 5% of the total sample in non-selected kebele of the district. Strict supervision of data collection and validation of collected data was carried out by supervisors and investigators.

Statistical Analysis

After checking for completeness, data were entered to EpiData version 3.1 and analyzed using SPSS version 24. Descriptive statistics such as frequency, proportion, mean, median, range and standard deviation were conducted to describe characteristics of participants, accordingly. Principal component analysis with varimax rotation was used to compute the wealth index of participants.

Bivariable logistic regression analysis was computed to identify statistical association between each independent and dependent variables. Variables with P-value<0.25 in bivariable analysis were considered in multivariable analysis.32,33 Multivariable logistic regression analysis was conducted to identify factors associated with willingness to pay for CBHI scheme (Table 1). Adjusted odds ratio (AOR) with 95% CI was used to report association and significance was declared at P<0.05. The model fitness was checked by Hosmer and Lemeshow goodness of fit test.

Table 1

Variables Selected for Multivariable Logistic Regression of Factors Associated with Willingness to Pay for CBHI Scheme Among Rural Communities in Gemmachis District, Eastern Ethiopia, 2019 (n=440)

Characteristics	Categories	Reference Category
Age	18–29 years, 30–39 years, 40–49 years, 50–59 years, ≥60 years	18–29 years
Educational level	No formal education, read and write only,primary education, secondary and above	No formal education
Main occupation	Farmer, housewife, merchant, othersa	Farmer
Wealth index	Poor, medium, rich	Poor
Participation on iddirs	Yes, no	No
Knowledge about CBHI	Good, poor	Poor
Illness in the last year	Yes, no	No
Time to reach health facility	≤30 minutes, >30 minutes	>30 minutes

Note: a=student, daily laborer.

Abbreviation: CBHI, Community-Based Health Insurance.

Ethical Statement

Institutional Health Research Ethical Review Committee of College of Health and Medical Sciences, Haramaya University approved the protocol of the study (Ref.no: IHRERC/0214/018). Written informed consent was obtained from each participant after explaining the purpose and benefits of the study. Each participant was interviewed in a separate area after being informed collected personal information would be kept confidential and not shared. We confirm that this study complies with the Declaration of Helsinki.

Results

Socio-Demographic Characteristics

A total of 440 (98.7%) household heads participated in the study. More than one third (37.5%) of participants were in the age group of 30–39 years. The mean age ±SD of participants was 40±10.34 years. The majority, 348 (79.1%) participants were male. More than two out of five (42.7%) participants had no formal education. Nearly one-third (32.7%) of participants were poor (Table 2).

Table 2

Sociodemographic Characteristics of Participants in Gemmachis District, Eastern Ethiopia, 2019 (n=440)

Characteristics	Frequency	Percent
Age (in years)
18–29	62	14.1
30–39	165	37.5
40–49	130	29.6
50–59	56	12.7
≥60	27	6.1
Sex
Male	348	79.1
Female	92	20.9
Ethnicity
Oromo	413	93.9
Amhara	21	4.8
Othera	6	1.4
Religion
Muslim	265	60.2
Orthodox	173	39.3
Protestant	2	0.5
Current marital status
Single	31	7.0
Married	344	78.2
Widowed	39	8.9
Divorced	18	4.1
Separated	8	1.8
Educational level
No formal education	188	42.7
Read and write only	106	24.1
Primary education	112	25.5
Secondary and above	34	7.7
Main occupation
Farmer	329	74.8
Housewife	47	10.7
Merchant	48	10.9
Otherb	16	3.64
Family size
>5	172	39.1
≤5	268	60.9
Wealth index
Poor	144	32.7
Middle	153	34.8
Rich	143	32.5

Notes: a= Gurage, Somali; b=student, daily laborers.

Knowledge About CBHI Scheme

All respondents (440) had heard about CBHI. Health extension worker, 189 (43.0%) and radio/television, 84 (19.1%) were their dominant source of information. More than three out of five, 276 (62.7%) participants had good knowledge about the benefits package and basic principles of community-based health insurance. Almost all (98.6%) of the respondents were participating in the indigenous social networking (iddir).

Healthcare-Related Factors

More than one-third (36.4%) of participants perceived their health status as good. Forty four (10%) participants had self-reported chronic illness while 289 (65.7%) participants had encountered illness in the last year. The majority, 373 (82%) of participants had sought medical treatment. Of total respondents who sought medical care for their illness 109 (39.9%) participants have faced difficulty in getting money to pay for medical expenses. The mean medical expense of the participants was 538.4 (±235.7 SD) Ethiopian birrs per a year. Of a total 273 respondents who have taken medical treatment, 114 (41.8%) were satisfied with the healthcare service and cost. One hundred thirty one (48%) and 91 (33.3%) participants perceived that the quality of healthcare as high and medium, respectively. The mean (foot walking) time to reach the nearby public health facility was 54±28.6 minutes (Table 3).

Table 3

Healthcare Characteristics of Participants in Gemmachis District, Eastern Ethiopia, 2019 (n=440)

Characteristics	Frequency	Percent
Self rated health status
Poor	35	7.9
Medium	245	55.7
Good	160	36.4
Having chronic illness
Yes	44	10.0
No	396	90.0
Having illness in the last year
Yes	289	65.7
No	151	34.3
Family members seek healthcare service for illness (n=333)
Yes	273	82.0
No	60	18.0
Covering medical expense (n=273)
Difficult	109	39.9
Not difficult	164	60.1

Willingness to Pay for CBHI Scheme

Three hundred twenty nine 74.8% of participants, showed their WTP for CBHI (95% CI: 70.7%, 78.9%). The mean amounts of money household heads willing to pay were 264 (SD±115.864) ETB per household per annual. Of 346 respondents willing to pay, 120 (34.6%) were willing to pay the initial bid amount of 250 ETB, which is the premium set by the government. Of these, 27 (7.8%) participants who were willing to pay the initial bid were also willing to pay the first higher bid of 300 ETB, and 32 (9.2%) who were willing to pay the first higher bid were also willing to pay the second higher bid amount. Of total respondents who were not willing to pay the initial bid, 82 (23.7%) were willing to pay the first lower bid of 180 ETB, 91 (26.3%) who were not willing to pay the first lower bid were willing to pay 100 ETB, and 53 (15.3%) were willing to pay the lowest bids 75 ETB. The respondents reason for not willing to pay for CBHI scheme were; poor perceived quality of healthcare 41 (9.3%), doubt management system 38 (8.6%) and lack of enough money to pay 19 (4.3%). Regarding payment of premium, all of the participants who revealed their willingness to pay prefer the premium of CBHI by annual flat rate payment.

Factors Associated with Willingness to Pay for CBHI Scheme

In bivariable analysis, age, educational status, occupational status, having illness in the last year, wealth index, participation on iddirs, knowledge about CBHI and time to reach nearby health facility, were associated with willingness to pay for CBHI scheme at p-value <0.05. All variables with P<0.25 in bivariable analysis were included in multivariable analysis.1,32

The odds of willingness to pay for the CBHI scheme was 5.13 times higher among household heads who had primary education compared to those who had no formal education [AOR= 5.13 (2.37, 11.13)]. The odds of willingness to pay for the CBHI scheme was 3.83 times higher among household heads who were housewives [AOR=3.83 (1.33, 11.03)] while the odds of willingness to pay for the scheme was reduced by 77% among household heads who were merchants [AOR=0.23 (0.10, 0.51)] and reduced by 73% among household heads who were students/daily laborers [AOR=0.27 (0.08, 0.96)] compared to those who were farmers, respectively. The odds of willingness to pay for the CBHI scheme was 2.46 times higher among poor compared to rich participants [AOR=2.46 (1.27, 4.75)]. The odds of willingness to pay for the CBHI scheme was 2.03 times higher when the participants took less than or equal to 30 minutes to reach nearby public health facility compared to those who took more than 30 minutes to reach nearby public health facility [AOR=2.03 (1.12, 3.71)]. The odds of willingness to pay for the CBHI scheme was 2.30 times higher among household heads who had good knowledge about CBHI compared to those who had poor knowledge about CBHI [AOR=2.30 (1.49, 3.57)]. The odds of willingness to pay for CBHI was 3.11 times higher among participants who had illness in the last year compared to those who had no illness in the last year [AOR=3.11 (1.86, 5.21)] (Table 4).

Table 4

Bivariable and Multivariable Logistic Regression of Factors Associated with Willingness to Pay for the CBHI Scheme Among Rural Communities in Gemmachis District, Eastern Ethiopia, 2019 (n=440)

Characteristics	Willingness to Pay for CBHI		COR (95% CI)	AOR (95% CI)
	Yes, n(%)	No, n(%)
Age (in years)
18–29	43(64.9)	19(35.1)	1	1
30–39	126(76.4)	39(23.6)	1.43(0.75, 2.73)	1.08(0.45, 2.45)
40–49	106(81.5)	24(18.5)	1.95(0.97,3.92)	1.91(0.77,4.75)
50–59	35(62.5)	21(37.5)	0.74(0.34, 1.58)	0.63(0.24, 1.71)
≥60	19(70.4)	8(29.6)	1.05(0.39, 2.82)	1.08(0.32, 3.72)
Educational level
No formal education	134(71.3)	54(28.7)	1	1
Read and write only	78(73.6)	28(26.4)	1.12(0.66, 1.92)	1.67(0.87, 3.21)
Primary education	95(84.8)	17(15.2)	2.25(1.23, 4.13)**	5.13(2.37,11.13)***
Secondary and above	22(64.7)	12(35.3)	0.74(0.34, 1.60)	1.63(0.62, 4.27)
Main occupation
Farmer	248(75.4)	81(24.6)	1	1
Housewife	42(89.4)	5(10.6)	2.74(1.05, 7.17)*	3.83(1.33, 11.03)*
Merchant	30(62.5)	18(37.5)	0.54(0.29, 1.03)	0.23(0.10, 0.51)***
Othersa	9(56.2)	7(43.8)	0.42(0.15, 1.16)	0.27(0.08, 0.96)*
Wealth index
Poor	121(84.0)	23(16.0)	1.84(1.03, 3.29)*	2.46(1.27, 4.75)**
Medium	102(66.7)	51(33.3)	0.70(0.42,1.15)	0.65(0.37,1.16)
Rich	106(74.1)	37(25.9)	1	1
Participation in iddir
Yes	326(75.1)	108(24.9)	3.02(0.60, 15.18)	3.26(0.50, 21.54)
No	3(50.0)	3(50.0)	1	1
Illness in the last year
Yes	231(81.3)	53(18.7)	2.58(1.17, 4.01)***	3.11(1.86, 5.21)***
No	98(62.8)	58(37.2)	1	1
Knowledge about CBHI
Good	223(80.8)	53(19.2)	2.30(1.49, 3.57)***	2.13(1.23, 3.43)***
Poor	106(64.9)	58(34.1)	1	1
Time to reach health facility
≤30 minutes	94(80.3)	23(19.7)	1.53(0.91, 2.57)	2.03(1.12, 3.71)*
>30 minutes	235(72.8)	88(27.2)	1	1

Notes: Significant at ***P<0.001, **P<0.01, *P<0.05. a=student, daily laborer.

Abbreviation: CBHI, cCommunity-Based Health Insurance.

Discussion

Around a quarter of participants were not willing to pay for CBHI scheme. In this study, educational status, main occupation, knowledge about CBHI, wealth status, time to reach nearby public health facility and history of illness in the last one year significantly associated with willingness to pay for CBHI scheme.

This study showed that 74.8% of the respondents were willing to pay for CBHI. This is comparable with that of study conducted in rural India which was 70%.12 This finding is higher than the study finding in Wondo District, Southeast Ethiopia which was 66.5%,29 and Pakistan, which was 12.4%.34 However, this finding is lower than study done in Fogera District, Northwest Ethiopia which was 94.7%;23 Southwest Nigeria (82.4%),35 and central Nigeria (87%).36 The discrepancy might be due to differences in socioeconomic status, sample size, and study period.

The mean amounts of money household heads were willing to pay were 264 (SD±115.864) ETB or 7.76 (SD± 3.41) US$ per household per annual. This is lower than that of Iran which was US$ 2.77 per month (US$33.24 annually),37 and Ghana which was monthly US$ 3.03 (US$ 36.36 annually) in a rural community.38 The discrepancy might be due to differences in socioeconomic status, and health insurance experiences.

Household heads with Primary education (grade 1–8) were more likely to pay for CBHI than those with no formal education. This is supported by findings from previous studies done in Namibia,39 Ghana,38 and Burkina Faso.40 This could be because educated individuals might easily understand the benefits of participating in the health insurance scheme and better health seeking behavior.

Household heads that had good knowledge of CBHI were more willing to pay for CBHI than their counterparts. This finding is in line with that of studies done in, Ethiopia,22,24,41 and Pakistan.34 Continues education and bringing basic knowledge about the benefits of the scheme increases the likely of willing to pay and enrollment.42

Regarding the occupational status; merchant household heads were more willing to pay for CBHI compared to farmers. This result is supported with study done in Northeast Ethiopia,41 and Edo state of Nigeria.43 This might be due to merchant household heads having more exposure to media to understand the benefits of CBHI. Housewife respondents were more willing to pay for CBHI compared to farmers whereas others (student, daily laborers) were less likely to be willing to pay for CBHI as compared to farmers. This could be because housewives might feel more responsibility about the health of their family and thus be more willing to pay for CBHI to secure the financial uncertainty of future health expenses. Studies from Ghana, Senegal and Mali44 indicate that female-headed households are more likely to enroll into CBHI than male.

Households with poor wealth status were more likely willing to pay for CBHI than rich household heads. This finding was somewhat similar with cross-sectional studies conducted in different parts of Ethiopia.25,42,45 This could because of the relative pro-poor nature of the CBHI that may in part be attributed to the relatively low premium.42 Another justification is that the poor households prefer to join CBHI because they could not afford the expensive out of pocket payment.46 Household heads who had reported any illness history in the past year were more willing to pay for CBHI than households with no history of illness in the past year. This finding is in line with study from India,47 and Bangladesh.48 This might be due to the risk-averse individuals are more likely to pay for CBHI.

Furthermore, household at close distance from nearby health facility (less than or equal to 30 minutes) were more willing to pay for community-based health insurance than those reach the nearby health facility in more than 30 minutes. This finding is in line with the finding of the study conducted in Mali and Senegal,44 and rural China.1 This might be due to the fact that health facility’s accessibility is quite related with the health seeking behavior and the demand for CBHI.49,50

By using contingent valuation method, one have to be aware that the existence of nay-saying or yea saying that can affect the accuracy of the result.51 Therefore in this study, the reason for refusing to pay was elicited to rule out protest no answer and the number was minimal. Yea-saying can be identified if the respondent answered yes to all bid options and the percentage was low in this study.

Strength and Limitation of the Study

Regarding the strengths, the study used Double-Bounded Dichotomous choice variant of the contingent valuation method which helps to reduce response bias. This study may provide factual insight to stakeholders in the scheme, and ultimately help in organizing and managing the scheme for better acceptability to the communities.

Even though this study used the large sample size with high response rate, due to the nature of the WTP, the study may not show the actual amount of money the households can pay for a proposed scheme based on their own choice. Some households, who have a better understanding of the benefit packages and interest in implementation of the scheme in the district, may overestimate their premium contributions and the opposite may also be true.

Conclusions

This study revealed that the majority of the rural household heads in the study area were willing to pay for community-based health insurance scheme. Primary education, merchant, housewife, poor wealth status, good knowledge about CBHI, having illness in the last year and distance from health facility were factors associated with willingness to pay for community-based health insurance.

In order to make the CBHI scheme more attractive to all citizens with different socioeconomic status, at least in the short term, the premium for membership should be customized by individual socioeconomic factors. Strengthening awareness creation at community level about the benefit package and principle of the scheme would increase their demand for the CBHI scheme.

Furthermore, we recommend the prospective researchers to explore the different methods of payment through qualitative research on reasons of stated willingness to pay for the CBHI scheme.