| Literature DB >> 33090215 |
Oberiri Destiny Apuke1,2, Bahiyah Omar1.
Abstract
We proposed a conceptual model combining three theories: uses and gratification theory, social networking sites (SNS) dependency theory and social impact theory to understand the factors that predict fake news sharing related to COVID-19. We also tested the moderating role of fake news knowledge in reducing the tendency to share fake news. Data were drawn from social media users (n = 650) in Nigeria, and partial least squares was used to analyse the data. Our results suggest that tie strength was the strongest predictor of fake news sharing related to COVID-19 pandemic. We also found perceived herd, SNS dependency, information-seeking and parasocial interaction to be significant predictors of fake news sharing. The effect of status-seeking on fake news sharing, however, was not significant. Our results also established that fake news knowledge significantly moderated the effect of perceived herd, SNS dependency, information-seeking, parasocial interaction on fake news sharing related to COVID-19. However, tie strength and status-seeking effects were not moderated.Entities:
Mesh:
Year: 2020 PMID: 33090215 PMCID: PMC7665482 DOI: 10.1093/her/cyaa030
Source DB: PubMed Journal: Health Educ Res ISSN: 0268-1153
Fig. 1.A research model for fake news sharing on COVID-19.
Profile of respondents (n = 650).
| Characteristics | Frequency | Percentage (%) |
|---|---|---|
| Gender | ||
| Male | 330 | 50.8 |
| Female | 320 | 49.2 |
| Age | ||
| 18–24 | 250 | 38.5 |
| 25–34 | 139 | 21.4 |
| 35–44 | 90 | 13.8 |
| 45–54 | 81 | 12.4 |
| 55-64 | 55 | 8.5 |
| >65 | 35 | 5.4 |
| Working status | ||
| Employed full-time | 120 | 18.5 |
| Employed part-time | 75 | 11.5 |
| Student | 220 | 33.8 |
| Retired | 30 | 4.6 |
| Unemployed | 145 | 22.3 |
| Others | 60 | 9.2 |
| Education | ||
| High school | 145 | 22.3 |
| Diploma | 150 | 23.1 |
| Bachelor’s degree | 210 | 32.3 |
| Master’s degree | 82 | 12.6 |
| PhD | 43 | 6.6 |
| Others | 20 | 3.1 |
| Frequently used SNS | ||
| 290 | 44.6 | |
| 201 | 30.9 | |
| 80 | 12.3 | |
| 60 | 9.2 | |
| Others | 19 | 2.9 |
| Time (h) | ||
| 10–12 | 250 | 38.5 |
| 7–9 | 230 | 35.4 |
| 4–6 | 106 | 16.3 |
| 1–3 | 64 | 9.8 |
| Ethnicity | ||
| Hausa (Northern Nigeria) | 205 | 31.5 |
| Yoruba (Western Nigeria) | 195 | 30 |
| Igbo (Eastern Nigeria) | 190 | 29.2 |
| Others (other regions) | 60 | 9.2 |
Construct reliability, composite reliability, and AVE values.
| Constructs | Items |
|
| Outer loading | Cronbach alpha | CR | AVE | VIF |
|---|---|---|---|---|---|---|---|---|
| Status-seeking | SS1 | 4.62 | 1.79 | 0.86 | 0.96 | 0.94 | 0.78 | 1.470 |
| SS2 | 4.93 | 1.69 | 0.92 | |||||
| SS3 | 4.97 | 1.73 | 0.76 | |||||
| SS4 | 5.36 | 1.53 | 0.82 | |||||
| SS5 | 4.83 | 1.77 | 0.84 | |||||
| Information-seeking | IS1 | 3.62 | 1.70 | 0.78 | 0.94 | 0.94 | 0.86 | 1.370 |
| ISK2 | 3.67 | 1.64 | 0.82 | |||||
| ISK3 | 3.32 | 1.63 | 0.90 | |||||
| Social tie strength | STS1 | 3.29 | 1.63 | 0.92 | 0.91 | 0.81 | 0.81 | 2.324 |
| STS2 | 3.04 | 1.72 | 0.89 | |||||
| STS3 | 2.72 | 1.48 | 0.78 | |||||
| Perceived herd | PH1 | 2.55 | 1.40 | 0.88 | 0.82 | 0.91 | 0.89 | 1.872 |
| PH2 | 4.45 | 1.79 | 0.87 | |||||
| PH3 | 4.65 | 1.72 | 0.82 | |||||
| PH4 | 4.83 | 1.69 | 0.90 | |||||
| Parasocial interaction | PSI | 4.93 | 1.71 | 0.92 | 0.91 | 0.89 | 0.84 | 1.980 |
| PS2 | 5.46 | 1.50 | 0.82 | |||||
| PS3 | 4.81 | 1.75 | 0.82 | |||||
| PS4 | 4.11 | 1.75 | 0.81 | |||||
| Individual SNS dependency | ISD1 | 3.91 | 1.75 | 0.84 | 0.89 | 0.85 | 0.86 | 2.381 |
| ISD2 | 3.22 | 1.60 | 0.89 | |||||
| ISD3 | 3.66 | 1.73 | 0.88 | |||||
| Fake news sharing on COVID-19 | FNS1 | 3.58 | 1.86 | 0.82 | 0.84 | 0.89 | 0.83 | — |
| FNS2 | 4.42 | 1.89 | 0.86 | |||||
| FNS3 | 3.32 | 1.84 | 0.84 | |||||
| FNS4 | 4.65 | 1.72 | 0.74 | |||||
| FNS5 | 4.83 | 1.69 | 0.75 | |||||
| Fake news knowledge | FNK1 | 4.93 | 1.71 | 0.79 | 0.91 | 0.81 | 0.88 | 2.421 |
| FNK2 | 5.46 | 1.50 | 0.77 | |||||
| FNK3 | 4.81 | 1.75 | 0.91 | |||||
| FNK4 | 4.13 | 1.72 | 0.89 | |||||
| FNK5 | 3.91 | 1.75 | 0.82 |
Discriminant validity: Heterotrait–Monotrait (HTMT).
| Construct | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|
| Status-seeking | ||||||||
| Information-seeking | 0.384 | |||||||
| Social tie strength | 0.311 | 0.302 | ||||||
| Perceived herd | 0.665 | 0.380 | 0.364 | |||||
| Para social interaction | 0.720 | 0.508 | 0.322 | 0.687 | ||||
| Individual SNS dependency | 0.328 | 0.739 | 0.324 | 0.339 | 0.387 | |||
| Fake news sharing | 0.700 | 0.465 | 0.379 | 0.711 | 0.740 | 0.350 | ||
| Fake news knowledge | 0.431 | 0.320 | 0.503 | 0.356 | 0.422 | 0.366 | 0.468 |
Structural model results.
| No | Hypothesized relationship | β |
|
|
| Decision |
|---|---|---|---|---|---|---|
| H1 | Information-seeking →fake news sharing | 0.339 | 2.854 | 0.182 | Supported | |
| H2 | Status-seeking →fake news sharing | 0.021 | 0.892 | 0.003 | Not supported | |
| H3 | Tie strength →fake news sharing | 0.622 | 8.055 | 0.630 | Supported | |
| H4 | Perceived herd →fake news sharing | 0.412 | 4.966 | 0.213 | Supported | |
| H5 | Parasocial interaction →fake news sharing | 0.214 | 2.299 | 0.057 | Supported | |
| H6 | SNS dependency →fake news sharing | 0.398 | 3.484 | 0.189 | 0.159 | Supported |
Significant at P < 0.05,
at P < 0.01, and
at P < 0.001.
Fig. 2.Structural model for fake news sharing.
Significant at *P < 0.05, **P < 0.01, ***P < 0.001.
NS, not significant.
Fig. 3.Graphical impact of the moderation effect of FNK on PH and FNS.
Fig. 4.Graphical impact of the moderation effect of FNK on ISD and FNS.
Fig. 5.Graphical impact of the moderation effect of FNK on IS and FNS.
Fig. 6.Graphical impact of the moderation effect of FNK on PSI and FNS.
| Constructs | Code | Items | Source |
|---|---|---|---|
|
Status-seeking Please rate the following statements on why you share or receive news content related to COVID-19 | SS1 | It helps me feel important when sharing | [ |
| SS2 | It helps me to gain status when sharing | ||
| SS3 | It helps me to look good when sharing | ||
| SS4 | I feel peer pressure to participate | ||
| SS5 | It helps me gain support and respect | ||
|
Information-seeking Please rate the following statements on why you share or receive news content related to COVID-19 | IS1 | To helps me to store useful Information | [ |
| ISK2 | Is easy to retrieve information when I need it | ||
| ISK3 | To keep up-to-date on the latest news and events | ||
|
Social tie strength Please rate the following statements on why you share or receive news content related to COVID-19 | STS1 | I feel my friends would share true information related to COVID-19 in SNS | [ |
| STS2 | I feel my family would share true information related to COVID-19 in SNS | ||
| STS3 | The more people share and like the certain COVID-19 information in SNS, the more likely I will use and circulate it | ||
|
Perceived herd Please rate the following statements on why you share or receive news content related to COVID-19 | PH1 | My choice to use or share content on COVID-19 is influenced by the number of people who like and share it | [ |
| PH2 | If I realized that many of my friends share certain COVID-19 information in SNS, then I would be more willing to use and trust it | ||
| PH3 | The more people circulate and like certain COVID-19 Information in SNS, the more likely it is for me to use and reshare it | ||
|
Para social interaction Please rate the following statements on why you receive news content related to COVID-19 | PSI1 | I have no problem using COVID-19 information shared in SNS by someone that I admired and respect | [ |
| PSI2 | I look up to the figure I admire and respect, to obtain information related to COVID-19 | ||
| PSI3 | I seek direction from the figure I admired and respect related to COVID-19 information | ||
| PSI4 | I normally relate my ideas with the information shared by the figure I admired and respect on his or her SNS pages | ||
|
Individual SNS dependency Please rate the following statements on why you receive news content related to COVID-19 | ISD1 | I frequently obtain COVID-19 information through SNS | [ |
| ISD2 | I make use of the information related to COVID-19 found on SNS | ||
| ISD3 | I immediately update COVID-19 information received from SNS | ||
|
Fake news sharing on COVID-19 Please rate the following statements on your sharing behaviour related to COVID-19 | FNS1 | I have shared information related to COVID-19 virus that I later found out as a hoax | [ |
| FNS2 | I have shared content on social media related to COVID- 19 that seem accurate at a time and I later found was made up | ||
| FNS3 | I have shared content on social media related to COVID-19 that was exaggerated, but was not aware it was exaggerated at the time of sharing | ||
| FNS4 | I have shared content on social media related to COVID- 19 without checking facts through trusted sources | ||
| FNS5 | I have shared content on social media related to COVID-19 without reading the whole article | ||
|
Fake news knowledge Please rate the degree to which you believe the following statements | FNK1 | I think news content related to COVID-19 without a source is probably untrue | [ |
| FNK2 | When a news story on COVID-19 does not match the headline, it is likely to be inaccurate | ||
| FNK3 | Sometimes people publish unverified information related to COVID-19 to increase readability | ||
| FNK4 | I think some news on COVID-19 are fabricated to harm and cause chaos in the society | ||
| FNK5 | Sometimes news stories on social media related to COVID-19 are presented in a misleading way |