| Literature DB >> 33048969 |
Jinyi Kuang1, Sania Ashraf1, Alex Shpenev1, Maryann Greene Delea2, Upasak Das3, Cristina Bicchieri1.
Abstract
Social sanctions can be effective for sustaining beneficial norms by harnessing the power of social pressure and peer monitoring. Yet, field evidence regarding how norms might be linked to perceived risk of sanction is limited. In this study, we focused on communities located in peri-urban areas of Tamil Nadu, India, and examined how people's perceived prevalence of a socially desirable behavior (i.e., toilet use) relates to the perceived risk of sanctions for deviating from this behavior (i.e., open defecation) in the sanitation domain. Cross-sectional data from 2427 participants in 75 communities revealed that the majority (77%, n = 1861) perceived the risk of informal sanctions related to open defecation. Among those, verbal reprimand was the most common (60%), followed by advice (30%) and gossip (7%). Results from multilevel logistic regression indicated that those who believed toilet use was prevalent in their community were more likely to perceive the risk of social sanctions for open defecation. Moderation analysis revealed that this relationship was robust among women, but attenuated among men. Our findings suggest that women are more likely to expect social sanctions if they deviate from what is perceived as the prevalent sanitation behavior (e.g., toilet use) in their community. Open defecation practices are known to cause psychosocial stress among women due to their experiences with sanitation insecurity, which may include fear of disapproval from community members. Our results highlight the need for gendered intervention strategies when sanitation programs leverage social influence for behavior change.Entities:
Mesh:
Year: 2020 PMID: 33048969 PMCID: PMC7553302 DOI: 10.1371/journal.pone.0240477
Source DB: PubMed Journal: PLoS One ISSN: 1932-6203 Impact factor: 3.240
Demographic characteristics, defecation practices, and social beliefs of the study population, Tamil Nadu, India 2020.
| Total (N = 2427) | Women (N = 1277) | Men (N = 1150) | |
|---|---|---|---|
| 44.7 (16.0) | 44.7 (16.0) | 44.7 (16.1) | |
| 7.9 (5.2) | 7.0 (5.4) | 9.0 (4.8) | |
| 1738 (71.6) | 851 (66.6) | 887 (77.1) | |
| General | 298 (12.3) | 69 (5.4) | 229 (19.9) |
| Scheduled caste | 474 (19.5) | 319 (25.0) | 155 (13.5) |
| Scheduled tribe | 22 (0.9) | 15 (1.2) | 7 (0.6) |
| Other backward caste | 1633 (67.3) | 874 (68.4) | 759 (66.0) |
| Hindu | 2375 (97.9) | 1249 (97.8) | 1126 (97.9) |
| Muslim | 21 (0.9) | 12 (0.9) | 9 (0.8) |
| Christian | 31 (1.3) | 16 (1.3) | 15 (1.3) |
| 4.5 (1.8) | 4.4 (1.8) | 4.7 (1.7) | |
| 1955 (80.6) | 943 (73.8) | 1012 (88.0) | |
| 1819 (74.9) | 884 (69.2) | 935 (81.3) | |
| 1861 (76.7) | 1006 (78.8) | 855 (74.3) | |
| 7.4 (2.6) | 7.2 (2.8) | 7.6 (2.2) |
Multivariable analysis of factors associated with perceived risk of social sanction for open defecation, Tamil Nadu, India, 2020.
| Perceived risk of sanctions for open defecation | ||
|---|---|---|
| Odds ratio (95% CI) | ||
| Without interaction | With interaction | |
| Perceived prevalence of toilet use | 1.16 | 1.04 (0.97, 1.12) |
| Gender (Ref. Men) | ||
| Women | 1.77 | 0.54 |
| Perceived prevalence x Women | 1.19 | |
| Primary defecation behavior (Ref. Open defecation) | ||
| Use toilets | 2.22 | 2.25 |
| Age | 0.99 (0.99, 1.00) | 0.99 (0.96, 1.00) |
| Marital status (Ref. Not currently married) | ||
| Currently married | 0.74 | 0.73 |
| Social economic status | 1.04 (0.97, 1.12) | 1.05 (0.98, 1.13) |
| Caste (Ref. General caste) | ||
| Scheduled caste | 0.48 | 0.49 |
| Scheduled tribe | 0.11 | 0.10 |
| Other backward caste | 0.38 | 0.36 |
| Years of schooling | 1.00 (0.97, 1.03) | 1.00 (0.97, 1.03) |
Note: We used multilevel logistic regression with community cluster mixed effect. The total number of observations is 2427. Stars denote adjusted p-values.
*p<0.05
**p<0.01
***p<0.001.
Fig 1The average marginal effect of perceived prevalence of toilet use on the perceived risk of sanctions for open defecation by gender, Tamil Nadu, India, 2020.