Kimberly Wintemute1, Karen Born2. 1. Assistant Professor in the Department of Family and Community Medicine at the University of Toronto in Ontario and a family physician with the North York Family Health Team in the Department of Family and Community Medicine at North York General Hospital. 2. Knowledge Translation Lead for Choosing Wisely Canada and Assistant Professor in the Institute for Health Policy, Management and Evaluation at the University of Toronto. karen.born@utoronto.ca.