| Literature DB >> 32662741 |
Arash Aryani1,2, Erin S Isbilen3, Morten H Christiansen3,4,5.
Abstract
Prior investigations have demonstrated that people tend to link pseudowords such as bouba to rounded shapes and kiki to spiky shapes, but the cognitive processes underlying this matching bias have remained controversial. Here, we present three experiments underscoring the fundamental role of emotional mediation in this sound-shape mapping. Using stimuli from key previous studies, we found that kiki-like pseudowords and spiky shapes, compared with bouba-like pseudowords and rounded shapes, consistently elicit higher levels of affective arousal, which we assessed through both subjective ratings (Experiment 1, N = 52) and acoustic models implemented on the basis of pseudoword material (Experiment 2, N = 70). Crucially, the mediating effect of arousal generalizes to novel pseudowords (Experiment 3, N = 64, which was preregistered). These findings highlight the role that human emotion may play in language development and evolution by grounding associations between abstract concepts (e.g., shapes) and linguistic signs (e.g., words) in the affective system.Entities:
Keywords: affective iconicity; arousal; bouba-kiki effect; emotional mediation hypothesis; language evolution; open data; open materials; preregistered
Mesh:
Year: 2020 PMID: 32662741 PMCID: PMC7425366 DOI: 10.1177/0956797620927967
Source DB: PubMed Journal: Psychol Sci ISSN: 0956-7976
Fig. 1.Examples of mapping between shapes and other modalities. The spiky and rounded shapes used in the seminal studies by Köhler (1929/1947) and Ramachandran and Hubbard (2001) are shown in the top and middle rows, respectively. In a nonverbal method for assessing arousal, which was first introduced by Bradley and Lang (1994), the two manikins (bottom row) contain similar spiky and rounded shapes to represent the notion of high arousal versus low arousal.
Fig. 2.Results from Experiments 1 and 2. For Experiment 1, arousal ratings are shown for each set of stimuli in the (a) shape condition and (b) word condition, separately for each of the eight previous studies. For Experiment 2 (c), model-driven predicted levels of arousal are shown for each word used in the previous studies. Asterisks indicate significant differences between stimuli (*p < .05, **p < .01, ***p < .001). Error bars in (a) and (b) represent standard errors of the mean. The studies are referred to by the first author’s initial: C = Cuskley, Simner, and Kirby (2017); D = Davis (1961); K = Köhler (1929/1947); M = Maurer, Pathman, and Mondloch (2006); N = Nielsen and Rendall (2011); O = Occelli, Esposito, Venuti, Arduino, and Zampini (2013); R = Ramachandran and Hubbard (2001); W = Westbury (2005).
Fig. 3.Results from the two-alternative forced-choice task in Experiment 3: average probability of matching a pseudoword with a spiky shape or a rounded shape as a function of the level of arousal in its sound. Blue dots represent individual data points, and red dots represent group means. The width of the gray plots indicates the density of the data. The vertical red lines indicate standard errors of the mean.