The value of patient centred care in oncology.

The value of health care should be measured as the patient's well-being. This demands knowledge of patient's preference. Communication, i.e. delivering messages which can be understood + taking on board requests and priorities) is a complex exercise; even more when interacting with senior patients. It must be a primary career's privilege to satisfy his/her patient's requests however; we have much to improve in our interaction with senior cancer patients.