Personality and Subjective Well-Being: Towards Personalized Persuasive Interventions for Health and Well-Being.

Subjective well-being (SWB) is an individual's judgment about their overall well-being. Research has shown that activities that elevate people's sense of SWB have a significant effect on their overall health. There are two dimensions of SWB: Affective and Cognitive dimensions. However, studies on SWB usually focus more on one dimension, ignoring the other dimension. Also, most existing studies on SWB focused on individuals from Western cultures. Research has shown that the influence of personality on subjective well-being is moderated by culture. Thus, to advance research in personalizing persuasive health interventions, this study focuses on Africans (n=732). Specifically, we investigate the relationship between the Big-Five personality traits and both dimensions of SWB using the constructs: Happiness, Satisfaction with Life, Social, Psychological and Emotional well-being. Our results reveal that health informatics designers who design persuasive technologies to promote SWB would need to tailor designs along personality traits and SWB constructs. Accordingly, for users high in Agreeableness, the design should be focus on promoting their feelings of Happiness and Social Well-being. For users who exhibit Neuroticism, designers should focus on designing to promote Psychological well-being and Emotional well-being. Based on our findings, we offer guidelines for tailoring persuasive health interventions to promote individuals' SWB based on their personality. We thus highlight areas personal health informatics design can benefit. CCS CONCEPTS: • Human-centered computing → Personalization → HCI design and evaluation methods → User models. This is an Open Access article. Authors own copyright of their articles appearing in the Journal of Public Health Informatics. Readers may copy articles without permission of the copyright owner(s), as long as the author and OJPHI are acknowledged in the copy and the copy is used for educational, not-for-profit purposes.