Effects of a community-wide smoking cessation program.

The evaluation of a low-cost community-wide smoking cessation campaign conducted in a major metropolitan area demonstrated a major impact on the number of people smoking, amount of cigarettes smoked, and expenses associated with smoking. The American Lung Association's 20-day self-conducted Freedom From Smoking program was used in conjunction with TV coverage. Standard telephone survey techniques determined that 5300 stopped and 26,500 reduced smoking. Major features of the program were evaluated and important differences were analyzed between males and females, users and non-users of the program manual, and success groups. Behavioral factors as opposed to historical factors appeared to be most important for success.