| Literature DB >> 3237655 |
K E Bauman1, J D Brown, E S Bryan, L A Fisher, C A Padgett, J M Sweeney.
Abstract
This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.Mesh:
Year: 1988 PMID: 3237655 DOI: 10.1016/0091-7435(88)90050-3
Source DB: PubMed Journal: Prev Med ISSN: 0091-7435 Impact factor: 4.018