| Literature DB >> 32313270 |
Mei Zhan1.
Abstract
This article discusses the viscerality of consumption; in particular, consumption-as-eating and consumption-as-spending as a set of heterogeneous, contestatory discourses and practices of identity production and subject formation. To do so, I bring together two intersecting events: the Chinese government's ban on wild animal markets during the Severe Acute Respiratory Syndrome (SARS) outbreak, and Chinese and European media frenzy over the visit to China by the Spanish football club Real Madrid in the wake of the epidemic. In discussing these events, I pay specific attention to unruly bodies-both human and nonhuman-as consumables and those who consume them. In examining translocal encounters of these unruly bodies, I suggest that, in post-SARS China, discourses and practices of consumption produce emergent socialities that at once refigure racialized Orientalist tropes and conjure up discrepant neoliberal imaginaries of lifestyle and consumer choice.Entities:
Keywords: consumption; narrative of transition; neoliberalism; subjectivity; viscerality
Year: 2008 PMID: 32313270 PMCID: PMC7159593 DOI: 10.1525/aa.2005.107.1.031
Source DB: PubMed Journal: Am Anthropol ISSN: 0002-7294