| Individual level | Perception about working as an SS influenced performance | “When I have started working with BRAC as SS, people in my community knew me; they called me BRAC’s kormi (health worker of BRAC), this give me a new identity–earlier I was known as ‘omuker boui’ (wife of SS husband’s)” (SS during In-depth Interview)“We generally do nothing at home. As we work here, we can pass our time. As we are working for mothers and children, the mortality rate has reduced in my community. I feel very happy. I get respect from the community. That’s why I work with BRAC as SS.” (SS during FGD) |
| Age and education of SS was important predictors, but not always | “….. the aged SS who are 50 years or older can’t work properly, they don’t know the names of the medicines, even they don’t visit the households and are unable to counsel mothers or caregivers properly.” (Shasthya Kormi during in-depth interview)“We found a woman in one of our tuberculosis (TB) clinics; her husband was suffering from TB for a long time, …. she had a very good understanding about TB and its treatment as she has been nursing her husband for a long time; when we recruited her as SS in our TB programme, she was initially hesitant as she was older and non-literate. However, after 18 days of basic training, she improved a lot. She eventually worked in different programmes very successfully and was rewarded as best-performing SS couple of times.” (Upazila Manager–Nutrition)“The SS, with lower level of education, have less capacity to explain. It causes difficulties in selling MNP, as they can’t answer or explain mothers on specific topic when mothers ask them any question…” (Programme Organiser during Key Informant Interview) |
| Self-efficacy–hesitation to visit all households | “…. I felt uncomfortable to visit a conservative Muslim family, they might refuse me because of my religion, I usually avoided those houses, or visit when Shasthya Kormi apa come to my areas.” (Hindu SS during in-depth interview)“… she (SS) is my relative from my in-law side. That’s why I am more interested to take her service . . .maybe I wouldn’t be much interested if another person came” (A Caregiver during in-depth interview) |
| Work-related knowledge helped SS to better perform in the communities | “Nobody can be compared with X Apa (mentioning the name of an SS) as she is the best one. She has received the basic training as a best participant; she also has received training on Pushtikona (a brand name of MNP) properly and is delivering the services for the last three years . . .” (Shasthya Kormi during in-depth interview) |
| Career prospect–working as SS was a point of entry to future betterment | “BRAC trained her (SS) how to provide primary healthcare, dispense medicine and sell health products… recently she took a loan from BRAC and started her own business…. she runs a shop at her home, her income helped my family financially.” (Husband of SS during in-depth interview) |
| Community level | Community members had mixed perceptions about SS | “BRAC gave us an apron when I wear it, I look like a doctor; during my household visit, people recognise me with this apron.” (SS during FGD)“I am not educated; so, they didn’t want to rely on my words. Several times, I tried to convince them to buy Pushtikona; they refused; however, they would buy it if an educated person of the community recommend them to use it.” (SS during in-depth interview) |
| Social norms, religious issues, family support influenced the functions of SS | Many people think that NGO means a Christian organisation as fund for the NGOs are mainly coming from Christian-dominated countries; they might influence the community with their views and ideology. Therefore, they avoid the services from the SS of BRAC.” (Upazila Manager–Nutrition during key informant interview) |
| Community demand for services from SS critical to their performance | “Demand of Pushtikona need to be increased. SS felt difficulties to sell Pushtikona due to lack of demand among the community. But they don’t need to do that in case of other product.” (Programme Organizer |
| Geospatial distance was critical: households far from SS’s house get less SS visit | “It is true that SS faced difficult to visit houses are far distance from her houses. This became worsen during rainy season. It would be the reason of irregular visit to the distant households.” (District Manager–Nutrition during key informant interview) |
| SS have been struggling to compete with other service providers in the communities | “We are from a family with low socio-economic background, and we do not have higher education….. how do people trust us more than the others? We are always struggling to compete with a village doctor as they are better-educated than I, and they have a very good family background.” (SS during FGD) |
| Organizational level | Appropriate recruitment of SS is critical to their performance | “The selection criteria have some weaknesses. Actually, we do not always find SS according to the selection criteria. For this reason, often we recruit women who are a bit aged. If we search people according to the selection criteria, they do not agree to work. They demand more benefit against their service, which we are unable to provide.” (Upazila Manager–Nutrition during key informant interview) |
| Workload and uneven distribution of households created concerns for SS | “When I joined as a manager in 2015, there was 540 SS and 64 Shasthya Kormis in my area. In 2016, we reduced the number of SS to 294 and Shasthya Kormis to 32. In February 2017, again the number of SS was reduced to 190 and Shasthya Kormis to 19 while the target population remained the same. This increased the targeted households for an SS as she has to cover the area of another SS who dropped out. Initially, their targeted area was close to their residence, but now they have to move to distant places that involves more transport cost compared to their travel allowance. Thus, they became less interested in household visits.” (Upazila Manager–Nutrition during key informant interview) |
| Inadequate income-generation guidance for SS | “In the intervention area, the SS were rewarded with one box of Pushtikona if they could sell six boxes. It was a big reward for them. They (SS) thought that as much as they could sell, they would be benefited. For this reason, they increased their home-visit to seek the eligible children.” (About initial effect of a business model, a District Manager-Nutrition in an area where business model was piloted said during key informant interview) |
| Regular monitoring and supportive supervision critical to performance of SS | “We just help them by giving advices. They counsel the mothers; they convince them; they sell products. They are supposed to go with us when we visit the household. Suppose, there is a mother with seven months old kid and the SS demonstrates the mother how to feed Pushtikona to the child. During such demonstrations, we provide her with feedback if we find anything to improve.” (Shasthya Kormi during FGD)“We have seen in the fields that many mothers are currently using MNP, it proves that SS are able to convince mothers to use home-fortification with MNP; we also found some SS are unable to ensure that the children in their areas are fed MNP-mixed foods. In that case, a Shasthya Kormi might not be able to explain well to the SS about the demonstration. If we need to fill this gap, we send a PO to that area so that the SS would not face the problem.” (Upazila Manager–Nutrition during key informant interview) |
| Collaboration and coordination with other BRAC programmes influenced performance of SS | “Now, in a regular basis, we meet with the staff members of other programmes of BRAC, namely Dabi, Progoti, or Shikkha. They were informed about our home-fortification programme. They also have different types of village forums in different areas where they educate (inform) the group of community members, such as teachers and mothers. So, they could easily inform those community people about our programme besides their own.” (Programme Organizer during key informant interview) |
| Programme level | Top-down supply chain was responsible for stock-out of BRAC commodities at the SS level | “Sometimes, we don’t receive adequate amount of Pushtikona sachets; maybe the manufacturer doesn’t supply according to our demand. I have to distribute the Pushtikona every month here. It has been seen that if I place a demand for 12,000 Pushtikona sachets, I only received 2,400–2,800, which is very depriving. Only once I received eight thousand Pushtikona sachets that was the highest amount I ever have received” (Upazila Manager–Nutrition during key informant interview) |
| Low and uneven incentives demotivated SS to work better at the community level | “They might be less interested to sell Pushtikona as it is less profitable. The SS often says that we buy calcium at 10 taka and sell it at 15 taka; but you asked to sell Pushtikona at 75 taka. Buying at 56 taka, if we sell it at 75 taka, how much money would we get?” (Shasthya Kormi during FGD) |
| Timely receiving programme-specific training helped SS perform better | “Training for the SS is a matter of time. We can hire SS but it is difficult to find such people who are willing to work. So, if any SS has dropped out, it takes couple of months to recruit, then couple of months to train the newly recruited SS.” (District Manager–Nutrition during key informant interview) |
| Competing with other programmes was challenging for SS | “In my area, World Vision Bangladesh distributes MNP free of charge to the caregivers of my targeted children whereas we the BRAC workers are selling it; so, why a caregiver would buy it from us as they are getting it free of cost from others. Moreover, for their free distribution, the caregivers who purchased MNP from us earlier are not trusting us anymore as they thought we cheated them by selling this product; they were supposed to get free from us as well.” (SS during in-depth interview) |