Literature DB >> 31945953

Looking through blue glasses: bioelectrical measures to assess the awakening after a calm situation.

M Bilucaglia, R Laureanti, M Zito, R Circi, A Fici, F Rivetti, R Valesi, S Wahl, V Russo.   

Abstract

Colors can elicit cognitive and emotional states. In particular, blue colour is associated to "refresh" and "restart" effects and is suggested to enhance a wake-up after a calm situation. In this exploratory study, these claims are investigated using Electroencephalographic (EEG), Skin Conductance (SC) and pupil diameter data. The results confirmed the "wake-up effect" for subjects wearing the lenses, as measured by Global Field Power (GFP) in Theta Band, Skin Conductance Response (SCR) and pupil diameter data.

Year:  2019        PMID: 31945953     DOI: 10.1109/EMBC.2019.8856486

Source DB:  PubMed          Journal:  Conf Proc IEEE Eng Med Biol Soc        ISSN: 1557-170X


  3 in total

1.  The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach.

Authors:  Vincenzo Russo; Marco Bilucaglia; Riccardo Circi; Mara Bellati; Riccardo Valesi; Rita Laureanti; Giuseppe Licitra; Margherita Zito
Journal:  Foods       Date:  2022-08-05

2.  From virtual reality to augmented reality: A neuromarketing perspective.

Authors:  Vincenzo Russo; Marco Bilucaglia; Margherita Zito
Journal:  Front Psychol       Date:  2022-09-09

3.  Assessing the Emotional Response in Social Communication: The Role of Neuromarketing.

Authors:  Margherita Zito; Alessandro Fici; Marco Bilucaglia; Francesco S Ambrogetti; Vincenzo Russo
Journal:  Front Psychol       Date:  2021-06-03
  3 in total

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