The malleability of beauty: perceptual adaptation.

Beauty has many facets, and research shows that there are many biologic, psychologic, cultural, and social aspects that influence how beauty and attractiveness are perceived. Beauty preferences are, in part, an effect of a rudimentary cognitive process that appears quite early in life, with humans having a seemingly automatic ability to categorize a person as beautiful or not. This instantaneous capability of human beauty categorization is partially determined by a function of physical features, such as facial averageness, symmetry, and skin homogeneity. For decades, the mass media platform has introduced certain criteria to what establishes beauty, and more recently, social media, instant photo sharing, and editing apps have further influenced how society adapts to beauty principles. Published by Elsevier Inc.