Identity-based motivation and the paradox of the future self: Getting going requires thinking about time (later) in time (now).

People can imagine their future selves without taking future-focused action. Identity-based motivation theory explains why. Hoerl & McCormack outline how. Present-focused action prevails because future "me" feels irrelevant to the choices facing current "me" unless future "me" is experienced as occurring now or as linked to current "me" via if-then simulations. This entails reasoning in time and about time.