To the Editor: In a paper published in your October 2018 edition, Balkac and Ergun provided an overview of the developing role of infographics in healthcare.[ They noted that infographics have been defined by Smiciklas as data visualizations that attempt to relay complex information to an audience in a way that can be easily understood.[According to Stones and Gent,[ infographics typically comprise combinations of the following: A suitable heading; visual depiction of data in chart form; design expressing the topic area; interpretation that emphasises the key message; call to action; data source.By presenting information in a more appealing way, Balkac and Ergun emphasise that infographics are formidable visual tools to translate complex health-related information into simple graphics that increase patient and public understanding of how a disease can arise, be managed, and also prevented.[According to the same researchers, infographics should ideally be simple, clear and concise in form.[ There should be prior consideration of the purpose, topic area and audience before moving onto the design stage. The font should be carefully chosen; they note, for example, that a large and legible font should be utilised for patients with a visual defect. The color should reflect the item being described. For example, if the heart symbol is used, then this should be colored red. However, Balkac and Ergun make the point that it is important that infographics do not try to relay too much information.[ For example, if the infographic is mostly text based, it will be less appealing.Going a step further, Stones and Gent have developed a set of evidence-based guidelines for the production of health infographics for use with the general public.[ These include areas such as: Getting to know your audience; restricting colour; aligning elements; highlighting the heading; prioritising parts; investing in imagery (wisely); and choosing charts carefully.There are some contentious issues with using infographics to convey information. Balkac and Egun have claimed that infographics should be innovative as they are concerned that they might start over time to mimic one another, as more and more are produced.[ However, I see this as a positive. I would argue that instead of making infographics unique, we should develop a set of high quality infographic images that are available free of charge for health educators on an international basis. These should be images that are designed with patients and the public through a process of co-production. Only by developing a standard set of images can we ensure that these images are easily understood, acceptable to all population groups, and provide a consistent health message.