| Literature DB >> 31615635 |
Benjamin S Freeling1, Sean D Connell2.
Abstract
People will pay to protect our environment. To encourage donations, it is fundamental to understand the values that motivate people. Here, we identify a new opportunity to attract donations from an emerging social movement to deliver benefits to the natural world.Entities:
Keywords: charity; effective altruism; fisheries; impact evaluation; philanthropy; social marketing
Mesh：
Year: 2019 PMID： 31615635 DOI： 10.1016/j.tree.2019.09.002
Source DB: PubMed Journal: Trends Ecol Evol ISSN： 0169-5347 Impact factor: 17.712