Marcello Ienca1, Pim Haselager2, Ezekiel J Emanuel3. 1. Health Ethics & Policy Lab, Department of Health Sciences and Technology, ETH Zurich, Zurich, Switzerland. marcello.ienca@hest.ethz.ch. 2. Donders Institute for Brain, Cognition and Behaviour, Radboud University, Nijmegen, the Netherlands. 3. Department of Medical Ethics and Health Policy, University of Pennsylvania, Philadelphia, Pennsylvania, USA.