Learning from mistakes on social media.

BACKGROUND: Clinicians in the emergency care specialties often access information via social media (SM) to supplement their learning. The rapid and user-centred dissemination of information via SM speeds knowledge translation and means unnoticed errors may propagate quickly. East Midlands Emergency Medicine Educational Media is a UK web-based resource that produces emergency medicine-related learning materials. In October 2018, we inadvertently shared two sets of incorrect learning materials via SM because of a non-intentional mistake. We highlight how these errors were perpetuated and then corrected.
METHOD: In October 2018, two separate posts were published on Facebook, Instagram, Twitter and Reddit. One was an incorrect ECG where a paced rhythm was published instead of an ECG of hypocalcaemia; the other was incorrect information contained within an infographic. We reviewed the analytics of the posts, on each of the SM platforms.
RESULTS: The ECG mistake was picked up on Facebook 40 hours after posting by a follower. The infographic mistake was picked up on Reddit, within 3 hours. Despite these mistakes, and their correction, they continued to be shared on both Twitter and Facebook. The posts reached over 15 000 people.
CONCLUSION: Highlighting errors in educational content shared on SM is rarely reported in academic literature. We feel disclosure, and adding an update to the post is the best methodology to amend errors. We invite debate on a strategy to elucidate the number of errors in medical educational resources shared via SM and strategies on how to correct and improve them. © Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ.