The Power of Promotion: Using Social Media to Promote a Radiology Department.

The emergence of social media has provided medical practices with a new means of delivering content to a wide and varied audience. There are a number of different social media channels; however, each allows users to interact with each other, sharing and consuming content in a manner governed by rules unique to the specific social media platform. In this paper, we will introduce several common platforms, describe the advantages and disadvantages of each, and discuss how we have used each platform to connect to a target audience, highlight our department's educational content, and showcase our research.