| Literature DB >> 31178782 |
Wen-Hsiung Wu1,2, Hao-Yun Kao1,2, Sheng-Hsiu Wu1, Chun-Wang Wei1,2.
Abstract
Entrepreneurship education is a very important issue in the digital age. It aims to enable learners and society to respond to emergent economic and employment challenges. When entrepreneurs struggle to launch and sustain a new venture, the key question usually is not a lack of relevant knowledge, but the necessary fortitude and attitude to face down difficulties and challenges. Thus, entrepreneurs require development in the affective domain. However, most of courses emphasize the cognition and psychomotor functions, but neglect the affective domain. This study attempts to combine entrepreneurial Massive Open Online Courses (MOOCs) and blended curriculum design for affective learning. A total of 32 students participated in a 9-week social entrepreneurship program. Content analysis was used for comparison of the learning performance. The findings suggest that social entrepreneurship courses can be effectively used to help learners achieve learning objectives of different affective levels, but this is a time-intensive process, particularly for higher levels. The affective development of the final level takes longer to achieve; therefore, course designers should adopt a spiral structure which frequently revisits concepts in the last three levels. Moreover, MOOCs are designed for mass usage, and treat all learners uniformly. MOOCs' course content should be supplemented and adjusted according to specific course goals and student needs.Entities:
Keywords: MOOCs; affective development; content analysis; entrepreneurship education; social entrepreneurship
Year: 2019 PMID: 31178782 PMCID: PMC6542944 DOI: 10.3389/fpsyg.2019.01109
Source DB: PubMed Journal: Front Psychol ISSN: 1664-1078
Entrepreneurship course objectives.
| Week | Affective level | Course objectives |
|---|---|---|
| 1 | Receiving and responding | Introduction to “social entrepreneurship” |
| 2 | Receiving and responding | Defines social entrepreneurship through a case study of Bangladesh’s Grameen Bank. Students are assigned to develop a proposal within the CBS Entrepreneurship Platform to attract external funding |
| 3 | Receiving and responding | Discuss the characteristics needed for successful social entrepreneurship |
| 4 | Valuing and organization | Identifying and developing opportunities: identifying hidden ones, creating new ones, eliminating the need for one and creating demand for antagonistic assets |
| 5 | Valuing and organization | Distinguishing business models for specific businesses in terms of scale model, role model, organism, recipes |
| 6 | Valuing and organization | Applying the “business model canvas” concept to the real businesses |
| 7 | Characterization | Discussing and developing business proposals |
| 8 | Characterization | Optimizing organizational structures using examples from CIC and L3C. Identifying the pros and cons of different organization types |
| 9 | Characterization | Attracting external funding. Students share their experience of developing effective business plans for raising funds |
Figure 1Variation of affective goals.
Figure 2The retention status after the end of the course.