Elizabeth H Weybright1, Jonathon J Beckmeyer2, Linda L Caldwell3, Lisa Wegner4, Edward A Smith5. 1. Department of Human Development, Washington State University, 512 Johnson Tower, Pullman, WA, 99164-4852, USA. Electronic address: elizabeth.weybright@wsu.edu. 2. Department of Applied Health Science, Indiana University School of Public Health-Bloomington, School of Public Health Building, Room 144, 1027 E. Seventh Street, Bloomington, IN, 47405, USA. Electronic address: jbeckmey@indiana.edu. 3. Department of Recreation, Park, and Tourism Management, The Pennsylvania State University, 801 Donald H Ford Building, University Park, PA, 16802, USA; Faculty of Community and Health Sciences, University of the Western Cape, South Africa. Electronic address: lindac@psu.edu. 4. Department of Occupational Therapy, University of the Western Cape, Private Bag X17, Bellville, South Africa. Electronic address: lwegner@uwc.ac.za. 5. Bennett Pierce Prevention Research Center for the Promotion of Human Development, The Pennsylvania State University, 302 BBH Building, University Park, PA, 16802, USA; Faculty of Community and Health Sciences, University of the Western Cape, South Africa. Electronic address: eas8@psu.edu.
Abstract
INTRODUCTION: Alcohol is the most commonly used substance by South African adolescents. Social norms play a key role in alcohol use, although distinctions are not always made between descriptive and injunctive norms and peer proximity. Additionally, little research identifies factors attenuating social norms, peer proximity, and alcohol use, such as one's ability to resist peer influence. METHODS: The current study investigates the relationship between adolescent alcohol use in 9th Grade and descriptive peer and injunctive friend norms in 8th grade, the moderating role of resistance to peer influence, and sex differences. Data were from South African students (N = 3592; Mage = 14) participating in the HealthWise South Africa implementation quality trial. RESULTS: Path model results indicated injunctive friend norms, but not peer norms, influenced alcohol use. Resistance to peer influence did not moderate relationships and group comparisons found no sex differences. CONCLUSION: Findings suggest social proximity shapes influences of alcohol use. Despite a differing cultural context, findings were consistent with those from the United States, indicating social proximity is relevant cross-culturally.
INTRODUCTION:Alcohol is the most commonly used substance by South African adolescents. Social norms play a key role in alcohol use, although distinctions are not always made between descriptive and injunctive norms and peer proximity. Additionally, little research identifies factors attenuating social norms, peer proximity, and alcohol use, such as one's ability to resist peer influence. METHODS: The current study investigates the relationship between adolescent alcohol use in 9th Grade and descriptive peer and injunctive friend norms in 8th grade, the moderating role of resistance to peer influence, and sex differences. Data were from South African students (N = 3592; Mage = 14) participating in the HealthWise South Africa implementation quality trial. RESULTS: Path model results indicated injunctive friend norms, but not peer norms, influenced alcohol use. Resistance to peer influence did not moderate relationships and group comparisons found no sex differences. CONCLUSION: Findings suggest social proximity shapes influences of alcohol use. Despite a differing cultural context, findings were consistent with those from the United States, indicating social proximity is relevant cross-culturally.
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